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Facebook eyes first scripted content

Facebook is reportedly nearing a deal for its first scripted content. The social media giant is set to bring back Loosely Exactly Nicole – a show that was cancelled by MTV – for a new season.

The family comedy show, starring actress Nicole Byer, was cancelled by MTV back in February after only one season. Despite the show not being a ratings success, Byer still has a devoted young fanbase from the MTV2 show Girl Code in which she also stars, and her stand-up career.

Mina Lefevre originally developed the show for MTV, but has since jumped to Facebook to work as a head of development.

Later this year, Facebook is expected to unveil a video slate that includes shortform content from partners like Buzzfeed and Vox.

 

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