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Eurosport has upgraded its existing deal for the next three editions of the Tour de France, giving fans the opportunity to watch every single minute of the famous cycling race live, for the very first time.
The enhanced agreement with European Broadcasting Union and Amaury Sport Organisation, will see fans in 54 markets across Europe benefit from up to 25 hours more live Tour de France coverage for each of the next three years. The additional live action will come from 13 stages which have never previously been fully produced for TV broadcast.
Eurosport has also increased its exclusive coverage of the event with the majority of European markets receiving the new live hours on a fully or partially exclusive basis. Eurosport’s International feed will deliver 28 per cent more live coverage of this year’s Tour de France compared to 2016.
Peter Hutton, Eurosport CEO, said: “This is fantastic news for cycling fans who for the very first time will be able to watch every minute of the Tour de France live on Eurosport. We actively supported the change in the deal because we know that our viewers want to follow every climb, breakaway and sprint of the world’s most famous cycling race. The new arrangement is also great for professional cycling with teams, riders and sponsors getting more exposure, which we hope will help grow the sport and its audience.”