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Dentsu Aegis Network has announced an agreement to invest in Gleam Futures, a global player in digital-first talent management.
This strategic partnership will see the two companies work together to enhance Gleam Futures’ global offering and create key growth opportunities in new markets through Dentsu Aegis Network’s entertainment content division, The Story Lab.
Founded in 2010 and headquartered in London, Gleam Futures represents more than 40 of the world’s most prominent digital-first talent. Its roster features the stars behind more than half of the top 10 talent-led YouTube channels, such as Zoella, Jim Chapman, Tanya Burr and Pixiwoo, who reach more than 60 million subscribers.
Tracy De Groose, CEO, Dentsu Aegis Network UK & Ireland said, “The way people are consuming content has fundamentally changed as more people turn to trusted online content producers. This is the digital economy in action and few businesses have led from the forefront of the digital talent revolution like Gleam Futures. Its roster transcends the vast audience they command across platforms like YouTube. We now have a massive opportunity to support the growth of this truly unique talent business by creating powerful collisions between content, creative, and media distribution.”