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Ira Gladnikoff is stepping up to become Head of Viaplay with immediate effect. Gladnikoff is replacing Jonas Karlén, who joined MTG in 2008 and has been leading Viaplay since 2015 and has decided to leave the company. Gladnikoff joined MTG in 2015 and has been instrumental in developing Viaplay as the video streaming service of choice for consumers in the Nordic region.
Anders Jensen, MTG EVP, Chairman of the Nordic Entertainment Management Board and MTG Sweden CEO commented: “We wish Jonas well in his new ventures and thank him for his nine years at MTG and leading the successful development of Viaplay. It is great that we have a ready made successor in Ira, who has extensive experience in the online video entertainment space and, as CCO of Viaplay, has been responsible for so much of Viaplay’s commercial success.
Gladnikoff said: “Viaplay is a passion of mine and I couldn’t be more excited about the opportunity to lead such a great team. We provide our subscribers with a more varied streamed content experience than any other service, and there are so many opportunities to work with our fellow MTG Nordic entertainment brands to deliver even more integrated and engaging entertainment experiences – this is just the beginning.”