DPP: “Online challenges traditional programme-making”

The Digital Production Partnership (DPP) has announced the launch of a report from its latest Meet The event, Meet the Online Pioneers, sponsored by DPP Member company CenturyLink. Bringing together experts from the world of online content, the event explored the production of premium content for online audiences.

“There are fewer boundaries around online content than in the traditional television and film world, which in turn opens up the creative possibilities,” said DPP Managing Director, Mark Harrison. “As audiences become more fragmented, online pioneers have challenged the traditional programme-making culture to develop innovative approaches to creating popular, high-quality, compelling content.”

“Netflix is a company that’s come from a technology background. They don’t have any of the baggage of television or the studio culture,” explained Keith Scholey, Founder, Silverback Films. “They’re starting from scratch and they think in a very different way. Their objective is just to get subscribers.”

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