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Netflix has added a new genre to its library of online content with the launch of “Interactive Storytelling” – shows that allow the viewer to choose what happens next in the story.
Aimed at children, the first Interactive Storytelling title available immediately is Puss in Book: Trapped in an Epic Tale. A second standalone title Buddy Thunderstruck: The Maybe Pile will follow on July 14th, and a story based on the Stretch Armstrong character will follow later in the year.
“The children’s programming space was a natural place for us to start since kids are eager to ‘play’ with their favourite characters and already inclined to tap, touch and swipe at screens,” Netflix expalined in a blog post. “They also talk to their screens, as though the characters can hear them. Now, that conversation can be two-way. It’s really about finding the right stories – and storytellers – that can tell these complex narratives and bring them to life in a compelling way.”