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VMSOs fuel shift away from traditional pay-TV

In a study from Ampere Analysis, ‘Virtual Multiple Systems Operators’ (VMSOs) are under the microscope. A recent entrant into the subscription OTT space, both in the US and internationally, they are more direct competitors to traditional cable and satellite TV providers than services like Netflix and Amazon. With low subscriber acquisition costs, and slim channel line-ups, they offer cheaper contracts – starting as low as $20 a month. Ampere Analysis believes VMSOs could achieve

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