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Turner Asia Pacific has announced an investment in POPS Worldwide, which sees Turner take a significant minority stake in the Vietnamese digital media and creator network.
This investment represents an opportunity for Turner to participate in the growth of one of Asia’s most successful digital entertainment companies, reaching new audiences and further extending its existing partnership with POPS. Turner’s Boomerang brand launched in Vietnam in April 2016 on POPS Kids non-linear platforms – offering kids some of the best-loved international animations dubbed in Vietnamese.
“With its unique proposition, POPS has shown to be very adept at attracting and engaging audiences with its local content and creator network, and this agreement allows Turner to venture into this growing side of the business,” commented Ricky Ow, President of Turner Asia Pacific. Our investment is part of Turner’s desire to place fans and consumers at the very core – to reach and engage them with branded content and playlists – as well as target diverse demographics in new ways. With a surge of video-on-demand viewing in both Vietnam and Southeast Asia, these are exciting times for two companies that share a very similar culture of innovation.”
Since launching its digital video network business in late 2011, POPS has doubled its annual views each year and recently surpassed 40 billion lifetime views.