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MTV, has launched a new localised Publisher Story on Snapchat’s Discover platform in France. Joining MTV’s already successful International and US Snapchat Discover channels, this is Viacom’s first fully localised, non-English channel to debut on Snapchat Discover.
MTV is the first television channel in France to join Snapchat Discover, offering French Snapchatters exclusive, localised “Snaps” updated daily combining video and editorial news. To ensure a steady stream of fresh pop culture content featuring fans’ favourite artists, celebrities and MTV content, a team in France will produce Publisher Stories for the platform, in partnership with colleagues based in London and in New York.
“We are huge fans of Snapchat, and continue to see strong engagement across our international and US MTV Snapchat Discover editions. We can’t wait to bring a localized version to audiences in France,” said Kerry Taylor, CMO Viacom International Media Networks (VIMN) & SVP, Youth & Music, MTV International. “As a youth brand, we have to connect with fans across all the platforms they know and love. Snapchat Discover is the perfect way to do just that while at the same time experimenting with great, creative short-form content.”
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