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Ad verification vendor Meetrics and video ad serving platform SpotX have joined forces to provide additional inventory verification and audience behaviour data for video advertisers in Europe and around the globe.
The integration makes Meetrics’ data available in SpotX’s platform for publishers to report back to advertisers, increasing the depth of viewability, verification and audience behaviour data available. Meetrics specialises in ad attention measurement by tracking data like viewability, viewtime and on-page behaviour, as well as other brand safety, audience and fraud measures.
The addition of Meetrics to SpotX’s platform makes it available as a supplemental option, alongside SpotX’s panel of brand safety providers and proprietary brand safety technology, for publishers to provide extensive insights to their advertising partners.
Anant Joshi, Commercial Director UK & Ireland at Meetrics says: “Both SpotX and Meetrics are market leaders in fraud prevention and inventory verification. We’re pleased to partner with SpotX to provide the market with the newest, most advanced measures for minimising traffic of inferior quality and providing a consistent quality level for all customers.”
“SpotX employs a variety of methods and technology to remove low-quality traffic and to ensure buyers are accessing high-quality, brand safe inventory,” added Nick Frizzell, Senior Director of Brand Safety and Inventory Operations at SpotX. “We provide our clients with an exhaustive, always-updating list of metrics and a controllable system for ensuring inventory quality and brand safety and eliminating fraud.
“The addition of Meetrics to our panel of brand safety vendors adds another reliable partner and new standards for maximising the data reporting and insights our publisher clients can provide to advertisers.”
SpotX invests heavily in a number of market-leading solutions to tighten controls around brand safety/traffic quality, including internal technology and leveraging the capabilities of independent, third-party vendors, such as Meetrics.