Lee Raftery has been appointed to take on an expanded leadership role within NBCUniversal International, based in London.
Raftery is named as Managing Director, UK & Emerging Markets in the International Networks division, overseeing growth strategy and driving performance for the group’s portfolio of channel brands in these markets. Core brands include Universal Channel, Syfy, E! Entertainment Television, Movies 24, Telemundo, Studio Universal and 13th Street.
Raftery’s expanded role will also include oversight of both Marketing & Programming strategy across the whole of NBCUniversal International’s Networks group, with Raftery additionally named as Chief Marketing and Content Officer.
Having been appointed Chief Marketing Officer for NBCUniversal International in 2016, Raftery will maintain his role chairing NBCU’s International Marketing Council and leading Project Symphony, an internal initiative to proactively leverage global synergies and cross-divisional marketing opportunities across NBCU’s extensive media portfolio.
Raftery commented, “I am excited to take on this unique role, which blends my marketing and creative passion with a new leadership challenge in the UK & Emerging Markets Networks team. Together with this talented group, we have an exciting opportunity to build further on our outstanding portfolio of brands and content.”