Amazon Web Services has announced that Mexican broadcast network Multimedios Televisión has selected video processing, distribution and storage solutions from AWS Elemental and Amazon Web Services (AWS) for its online video content. The agreement broadens the broadcaster’s AWS deployment with additional cloud-based video processing and content distribution solutions, comprising an end-to-end workflow to produce and deliver content for Multimedios’ online platforms.

Multimedios Televisión, part of Grupo Multimedios, is a terrestrial TV network with eight local affiliates across northern Mexico. The network produces and broadcasts original news, entertainment, sports and public affairs programming; in addition to its local channels, Multimedios is available nationwide via paid satellite and cable services, and supports affiliates in the U.S. and Canada.

“When we adopted AWS Elemental encoding software in the cloud, it transformed our workflow,” said Rommel Valencia, digital media operations manager for Multimedios. “Considering the full set of video processing and distribution services available from AWS and AWS Elemental, it made sense to explore the value we could achieve with an end-to-end, cloud-driven workflow. Now, we get reliable, high-quality live streaming, we can publish clips almost immediately, and we don’t spend valuable time managing infrastructure.”

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