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Analyst: 59% US homes major SVoD subs

According to findings from market research and consulting company Parks Associates, 59 per cent of US broadband households subscribe to Netflix, Amazon, or Hulu. The firm’s OTT Video Market Tracker service notes that only 6 per cent of US broadband households subscribe to any other OTT service without also having a subscription to one of the top three services, while 3 per cent subscribe to

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