Amazon first Indian Original ‘big hit’

Amazon’s first Indian Original Inside Edge broke multiple records in the first week of its launch. Since being added to the SVoD service on July 10th, it has become the most watched title on Amazon Prime Video, catching the imagination of a cricket and entertainment loving nation. It is the second best performing Original, with more percentage of unique streamers in its home market than any other show except The Grand Tour (in the UK).

Amazon Prime Video also witnessed an unprecedented response with highest number of streaming customers on the service in the week of launch.

Roy Price, Head of Global Content, Prime Video said: “We are proud to be launching our first original series in India as part of our global effort to bring the greatest entertainment and creators to Prime Video. Our top show in [Japan the US and Germany] are all Originals and we’re excited to add Inside Edge to this roster of high-quality content.”

Nitesh Kripalani, Director and Country Head, Amazon Video India added: “The launch of Inside Edge is momentous for Amazon Prime Video in India; it’s step one in our promise to create the most compelling and entertaining Indian Originals for global audiences. We are humbled by the response to Inside Edge and it is the most binge-watched show on Prime Video India. We will keep working hard to add more content selection and make more Originals with the best of India’s talent, writers and filmmakers.”

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