Videa, a supply-side platform for automated TV advertising, has announced its live integration with Strata, a leader in advertising software. As part of the integration, media buyers can now easily purchase Videa’s inventory of full-schedule, local television advertising, while streamlining their buying workflow through Strata’s software.

Videa’s inventory includes a growing number of more than 161 stations across 89 markets in the US. With the integration live, Strata’s media buyers will now have the ability to efficiently and optimally transact local TV media buys on behalf of their clients, as demand for local TV advertising continues to grow.

“Strata’s integration with Videa allows our 1,200+ agencies to access spot television in an automated manner and enables the buying of local stations in the most efficient way,” added Jamie Donnenfeld, Vice President, Partnership Solutions, Strata. “Our clients look to us to be at the forefront of media buying trends that enable them to reach their target audiences in this new media environment. Our partnership with Videa is the latest in our ongoing efforts to deliver on that promise.”

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