Advanced Television

4K, HDR update for Apple TV?

July 31, 2017

A major update appears to be imminent for Apple TV and iTunes users, as the tech giant prepares to bring 4K and HDR video to its digital store and set-top box.

Until now, Apple has only sold and rented digital content in SD or HD, but users in the UK have reported noticing references to the two technologies in their iTunes purchase history. A thread in the MacRumors forum states that although content cannot currently be viewed in 4K, some titles are being described within the app as “Movie (4K, HDR)”, suggesting the higher resolutions are on the horizon.

Categories: Articles, STB, UHD