Anthem Sports & Entertainment has appointed SpotX as its exclusive video ad serving platform. The global sports media company owns several high-engagement destination channels, including Fight Network, the world’s premier combat sports specialty network, Pursuit Channel, a hunting and fishing network, FNTSY Sports Network, a channel devoted entirely to fantasy sports content, and GFW (Global Force Wrestling) and its flagship IMPACT Wrestling, one of the world’s largest wrestling entertainment properties.
SpotX will provide advanced ad serving technology and programmatic enablement to help the media company connect buyers with its connected TV, mobile and desktop inventory.
“We help advertisers hit the hard-to-reach young male sports audience with multi-platform campaigns,” said Chris Skinner, VP of Digital at Anthem Sports & Entertainment Corp. “So much of the discussion around advertising is focused on viewability and multi-platform, rather than the strength of media brand adjacency and level of audience engagement. Our destination channels offer advertisers multi-platform campaigns with the insights to track effectiveness, but also provide access to a die-hard sports audience that’s giving its undivided attention to the media in front of them.”