Premium streaming service Hulu has selected Amazon Web Services (AWS) as its cloud provider, and leveraged AWS to launch its new, over-the-top (OTT) live TV service. Hulu turned to AWS for a scalable, agile, and cost-effective infrastructure to support the addition of more than 50 live channels for the Hulu with Live TV launch in May 2017.
According to AWS, running its live TV service on AWS’s infrastructure allows Hulu to deliver a great viewer experience, even in times of rapid spikes in viewership and traffic, allowing Hulu to focus on innovating OTT delivery for its highly-personalised viewer experience instead of managing infrastructure.
“Hulu is redefining the television experience for viewers and we have set the technical bar much higher by bringing live TV into the mix,” said Rafael Soltanovich, Vice President, Software development at Hulu. “We selected AWS as our cloud provider because of its leading breadth and depth of capabilities. The elasticity, agility, and security they provide were key to deploying our new service. Putting our stream ingest, repackaging, DVR storage, and origin serving on AWS freed us from having to build out data centres and led to a faster time to market with higher availability.”
“Leaders in media and entertainment like Hulu are looking for more efficient ways to build scalable streaming and OTT solutions,” said Mike Clayville, Vice President, Worldwide Commercial Sales at AWS. “AWS’s unmatched scalability and reliability allow Hulu to continue to innovate and break new ground – like delivering live TV alongside their extensive on-demand programming – without having to spend millions of dollars and thousands of person hours building and managing data centres.”
Hulu joins a growing list of media companies and broadcasters running their media supply chains and OTT delivery pipelines on AWS, including Amazon Video, AOL, BBC, Channel 4, C-SPAN, Daily Voice, Discovery Communications, Flipboard, GoPro, Guardian News & Media, Hearst Corporation, LIONSGATE, NDTV, Netflix, News International, News UK, Newsweek, PBS, Simfy Africa, Sony DADC, SoundCloud, Spotify, Time Inc., and United Daily News.