Medialaan chooses Yospace for live streaming ad insertion

Belgian commercial broadcaster, Medialaan, has chosen Yospace’s Dynamic Ad Insertion (DAI) system to monetise live channels on the new TV everywhere service, Stievie Premium.

The new Stievie Premium edition offers 18 live TV channels and catch up services, up to six days, and can be viewed on all screens: smartphone, tablet, laptop and TV screen.  It is even possible to schedule recordings.

The offer includes the Medialaan channels VTM, Q2, Vitaya, CAZ, VTMKZOOM, Kadet and Qmusic; VRT channels Eén, Canvas and Ketnet; SBS channels VIER, VIJF and ZES; complemented by Discovery channels Eurosport, TLC and Discovery and the channels provided by Fox: National Geographic and Nat Geo Wild.  All of these stations together account for almost 90 per cent of the audience watching television in Flanders.  This package is available for €9.99 a month.

The project enables “start-over” streams allowing users to rewind a live stream in a programme.  Ad breaks for viewers using this capability are made shorter so they are able to catch up with the real-time live programming.

Pieter Coucke, solution architect at Medialaan, says: “We want to make a difference as a media company and extend our strengths in linear broadcasting to the always-connected online world through radical innovation. In essence we wanted to improve the user experience. By replacing ads that are shown on TV with personalised ads, customers watching the same live stream online have a much more compelling service.”

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