EBS, a full-service provider of EPG and VoD metadata, has announced a major new deal with the ITV that sees EBS providing its extensive range of EPG metadata services to ITV’s portfolio of 10 commercial channels, spanning 17 regions.

Key services supplied to ITV by EBS include: EPG data, press listings, image-led weekly and seasonal highlights and extensive editorial services using its software solution Pawa².

“We’re extremely pleased to be extending our existing relationship with EBS to include work across our portfolio of channels, and to be making further use of their Pawa² metadata solution in the process,” said Ian Cottrell, Director of Broadcast Distribution & Services, ITV. “Pawa² is incredibly easy to use, providing us with both exceptional visibility and comprehensive control of all of our programme metadata and scheduling information. We look forward to seeing this new partnership in action.”

EBS’ Pawa² is a multi-platform, multi-territory, scalable software solution that drives content discovery. Pawa² provides ITV with a streamlined, fully integrated data workflow capable of delivering a real-time, anytime service. It is also a practical solution to the issues that many broadcasters and content owners now face when sending data to multiple platforms in a number of different formats, languages and time zones. In addition, Pawa² will enable ITV to future-proof their metadata offering, particularly in the ever-emerging VoD and DTO market.

EBS Managing Director Keith Bedford says, “This is a major deal for EBS, and we are very excited to make this announcement. As viewers take more and more control of when, where and on which device they access content, the challenge for broadcasters like ITV is to make sure their content is always front and centre, and with exceptional EPG data. We’re very proud to be working with such a well-respected brand, who is leading the way in our ever-shifting media landscape.”

Categories: Articles, IPG, Middleware, Search/Recommendation, Services, VOD