Advanced Television

Bake Off takes 30% audience share for C4

August 30, 2017

The first episode of Channel 4’s The Great British Bake Off was watched live by an average of 5.8 million viewers. The audience for the launch show rose to 6.5 million  – a 30.4 per cent audience share – when those watching on +1 were included in the figures. Peak viewing reached 7.7 million with a 34.6 per cent share.

Although the figures are positive for Channel 4, which attracted its biggest audience since the Paralympics Opening Ceremony in 2012, it’s actaully the lowest figure for an opening episode of the show since 2013 – when the show attracted 5.6 million viewers to BBC Two.

The Great British Bake Off’s audience last night proves it’s still one of the country’s favourite shows,” tweeted Channel 4’s chief creative officer Jay Hunt. “I am delighted millions watched the new team put 12 magnificent bakers through their paces. It’s the largest share of young audiences we’ve had for a show for over a decade.”

Last week Hunt said she would consider anything above 3 million viewers a success for the show.

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