Samsung, Xbox partner for 4K gaming

Samsung Electronics America has announced an exclusive US marketing and retail partnership with Xbox to utilise Samsung’s lineup of QLED TVs as the official 4K TV partner for the Xbox One X. The partnership kicked off at E3 2017 in June as attendees experienced, for the first time ever, true 4K HDR gaming on Xbox One X and Samsung QLED TVs. Gamers will be able to experience the power of Xbox One X on QLED 4K TVs at various Xbox and Samsung marketing and retail activations throughout the US. Consumers will also see a custom Samsung TV spot showcasing Xbox One X and QLED together that will run nationally around the launch of Xbox One X this fall.

“The arrival of true 4K UHD gameplay on Xbox One X this Fall gives gamers the perfect reason to upgrade their television,” said Eddie Combs, Vice President of Marketing for Samsung Electronics America. “If gamers are looking for a TV that delivers premium 4K HDR picture quality with industry leading design and smart functionality, then the QLED TV and Xbox One X are an unbeatable 4K gaming combination.”

“Xbox One X will bring true 4K gaming to console players for the first time with 40 percent more power than any other console,” said Mike Nichols, Corporate Vice President and Chief Marketing Officer, Xbox. “Samsung’s QLED 4K TV is our favourite way to play Xbox One X, and we’re thrilled to join forces with Samsung in the U.S. to deliver immersive 4K gaming experiences to our fans.”

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