StarWorld rebranding as Fox life
September 6, 2017
Fox Networks Group Asia’s popular StarWorld is preparing to rebrand as Fox life.
The new look, to be unveiled on October 1st, will incorporate a new name, identity, brand tagline and logo designed to deliver an innovative and entertaining and commercial channel brand, with a programming mix designed to appeal to a broad cross section of females and to provide co-viewing opportunities.
In celebration of the rebrand and amplifying the new Turn On tagline, Fox life will launch a regional social media campaign, incorporating digital ads and a competition aimed at engaging with Fox life fans.