StarWorld rebranding as Fox life

Fox Networks Group Asia’s popular StarWorld is preparing to rebrand as Fox life.

The new look, to be unveiled on October 1st, will incorporate a new name, identity, brand tagline and logo designed to deliver an innovative and entertaining and commercial channel brand, with a programming mix designed to appeal to a broad cross section of females and to provide co-viewing opportunities.

In celebration of the rebrand and amplifying the new Turn On tagline, Fox life will launch a regional social media campaign, incorporating digital ads and a competition aimed at engaging with Fox life fans.

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