Intertrust unveils ExpressPlay

As part of a major platform expansion of its ExpressPlay media monetisation platform, Intertrust Technologies Corporation has unveiled ExpressPlay CA, a new Conditional Access System (CAS) for smart devices. Built on the open standards-based Marlin DRM engine, ExpressPlay CA provides a modern, highly efficient and cost-effective CA system for TV network operators and broadcasters.

Unlike traditional CA systems, ExpressPlay CA uses the same content protection engine as the ExpressPlay Marlin DRM profile. This allows an operator to service both broadband and broadcast devices with the same content protection software. The technology works whether or not a device is connected to the Internet, and delivers content and entitlement rights over the broadcast channel.

“For years, broadcasters and network TV operators were gatekept by conditional access providers who dictated onerous pricing and business terms in exchange for restrictive content protection, while Internet TV operators used cheap, efficient DRM sourced from multiple parties,” said Talal G. Shamoon, Intertrust’s chief executive officer. “ExpressPlay CA unites the best of both worlds – efficient, cost-effective CAS that performs better than traditional conditional access systems for a fraction of the price. ExpressPlay uses broadband-style technology for broadcast, bringing CAS into the 21st century.”

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