Globecast, the global solutions provider for media, has soft launched its new Globecast liveSpotter live-to-VoD packaged content service. This comes after select customers successfully deployed the trial solution. Globecast liveSpotter provides customers with the ability to create monetisable short-form content from quickly and efficiently, using an end-to-end solution – from signal-to-screen – from a single supplier.
Globecast liveSpotter, which will be available globally, is a significant extension of the company’s highly evolved media management capabilities and reflects the rapidly changing way that we consume content. It allows unlimited short-form VoD content to be created from a live feed, very quickly – close to real time – and for that content to then be shared across OTT, VoD and of course social media platforms.
Christine Nassif, Senior Global Marketing Manager at Globecast, said, “As media consumption becomes more à la carte – for example we see sports fans following events on their mobile, looking for the most immersive experience – our customers need to be able to serve this changing demand cost-effectively. By aggregating multiple technologies into a single platform, Globecast liveSpotter allow us to satisfy our customers’ linear live content distribution and media management requirements alongside their short-form, fast turnaround VoD content needs, without them having to use a third party. This provides very real financial benefits. One market where the advantages are clear is, of course, the sports market where rapid turnaround VoD game highlights, for example, add hugely to the consumer experience, be that via social media or VoD platforms.”