DNA Finland chooses Ericsson for metadata

Ericsson has signed a content discovery services contract with DNA, the largest pay-TV operator and one of the leading telcos in Finland.

Ericsson will provide editorial services and rich metadata for over 150 TV channels in Finnish, English and Swedish from DNA’s cable network, the Finnish digital-terrestrial network and over broadband. The rich metadata will be used to power content discovery services on DNA’s TV open ecosystem 4K-enabled box, the DNA TV-hubi, which launched last month. The device combines a set-top box, Chromecast built-in and a Google Play Store. It comes equipped with two HD tuners, which enables simultaneous viewing and recording; it also includes voice recognition support.

Mikko Nurmi, Director, Cable Networks at DNA, says: “High quality, rich metadata from Ericsson offers us a great opportunity to promote all different types of content. It is also an enabler for a great user experience, bringing users into the pay-TV content funnel.”

Steve Nylund, Head of Broadcast and Media Services, Ericsson, says: “Content discovery continues to be a major challenge for viewers and a top priority for broadcasters, operators and content owners. The average person will spend 1.3 years of their life perusing the EPG to find something to watch and it’s our job to help our clients to address this challenge.”

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