Indian DTH pay-TV service DishTV has launched an initiative to offer HD access for all its users, with the goal of making the HD viewing experience mainstream and accessible to all users across India. All subscriber set-top boxes are now HD-enabled.
“HD space has been fast evolving, making significant in-roads into Indian households,” noted Anil Dua, Group Chief Executive Officer, DishTV. “With a sharp focus on HD, this move aims at bridging the gap between the SD and HD subscribers and taking away the inhibitions involved in switching from SD to HD. Our endeavour is to increase affinity with our audiences by providing them HD viewing experience. This launch of ‘HD for all initiative’ and also the new DishNXT HD STB will lead to a rapid rise in HD consumption. It will also encourage subsequent upgradation to full HD experience, thereby expanding overall HD viewership and boosting our revenues.”
DishTV sees a potential of having 25 million to 30 million HD subscribers in the next five to six years. There are currently 12.8 million HD households in India.