Findings from streaming video infrastructure technologies provider Bitmovin suggest significant regional differences among the most popular OTT devices, including Google Chromecast, Amazon Fire, Apple TV, and Roku.
The survey of 380 video developers in more than fifty countries, analysed what kinds of platforms and video infrastructure technologies developers are using to provide the best content experiences to consumers.
The disruptive video streaming market is expected to reach $83.41 billion by 2022, and major platforms are competing for the rising tide of cord cutters. Consumers are driven towards platforms that generate the best content, with Bitmovin suggesting its survey data is significant as it suggests which platforms are poised to enhance their content experiences and in turn, attract more consumers. Though it may be perceived to be an afterthought in the market, Roku is the second most targeted OTT device after Apple TV in North America. That, plus the recent news of its IPO, might suggest that Roku is actually poised to be a strong contender against Google and Apple in the streaming wars.
OTT Platforms Targeted by Developers
Apple Drives the Trend Towards the Next Generation of HEVC Video Codec
More video developers look to adopt HEVC in response to Apple’s support for HEVC on the new iOS 11 and MacOS High Sierra, and Bitmovin suggests that a future of faster video loading times and higher video quality in mobile applications can be expected. With an estimated 2 billion users of mobile video by the end of 2022, video developers will benefit most from the video technologies that are adaptable for mobile delivery.
More Video Developers Look to Use MPEG DASH In the Next Twelve Months
AAC Dominates, But MP3 Remains The Audio Codec Choice for Some Video Developers
The Biggest Challenges for Video Developers
According to the survey data, nearly half of video developers claim that the biggest problem they currently face is getting playback to run on all devices, followed by issues on main platforms and devices. These challenges are not surprising given that 89 per cent of video developers currently use the HTML5 format, which is necessary as Flash gets blocked by more and more browsers but at the same time, HTML5 has not yet matured to deliver a smooth user experience across the increasing number of browsers and platforms.