TRACE launches TCD content distribution division

TRACE, the Afro-urban music and entertainment media company, launches TRACE Content Distribution, a division dedicated to the worldwide distribution of audiovisual programmes produced by TRACE and by external producers.

Directed by Betty Sulty-Johnson, TRACE Content Distribution (TCD) will be present at the MIPCOM in Cannes, from October 16th to 19th and at Discop Johannesburg from October 25 to 27, with a catalogue made of French and English premium Afro-urban programs (movies, concerts, magazines, documentaries and TV shows).

TCD has rights for television channels, mobile operators, video platforms, aerial and maritime video services and cinema.

Among the titles and collections distributed: “Wives on Strike”, “Before 30”, “Dreams – Urban Musical”, “Brothers with no game”, “The West Indian Gangsters”, “Guest Stars”, “Afrobeats – from Nigeria to the world “, ” Generation Papa Wemba “and” Salomon Kalou – the cherished elephant “.

The creation of TCD responds to a need to ensure better exposure and maximum monetisation of Afro-urban creators of world-class quality often abandoned by traditional distributors.

The presence of TRACE in more than 160 countries and at the heart of the major African-American production sites (USA, UK, France, Africa, Caribbean, Indian Ocean) allows TCD to have privileged access to quality works.

Betty Sulty-Johnson, TRACE’s VP Content Distribution says: “I am delighted to join the TRACE group to develop this business. Content management, from design to monetisation, is a key value creation area for TRACE.”

Olivier Laouchez, CEO and co-founder of TRACE, says: “TRACE Content Distribution is a logical and strategic evolution for the group in its desire to identify and support Afro-urban creators and talents. Thanks to the arrival of Betty Sulty-Johnson, TRACE is enriched with a recognized expertise to develop and exploit at best a catalogue of great value.”

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