Italy: Alpha to launch on DTT

Italian media and publishing group De Agostini has unveiled its new TV channel that will be available nationwide from October 1st.

Alpha is targeted mainly at a male audience (25-44 years) and will be available on channel 59 of the national DTT network.  The schedule will focus on “real stories”, developed along three main lines: Man Vs Work, Man vs Nature and Man Vs Man.

Alpha will air both imported programmes and original productions, including docu TV series ‘Airport Security Colombia’, ‘Dubai: the mega airport’ and National Geographic’s ‘Mars’ (from January 2018).

De Agostini already produces satellite TV channels DeAKids and DeAJunior (exclusively available on the Sky Italia pay-TV platform) as well as DTT channel Super!, a joint venture with Viacom International Media Networks.

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