Inscape, a provider of ACR data from millions of smart TVs and Sorenson Media, a provider of addressability and TV measurement solutions, have announced a strategic relationship that brings digital measurement capabilities to US broadcast TV stations.
Inscape’s data coupled with Sorenson’s analytics platform provides broadcasters a near-instant-read on what segments, shows, and dayparts are keeping viewers tuned in as well as down-to-the-second detail on when viewers tune out. Customisable reporting allows broadcasters to compare their shows to the local and cable competition to understand trends and averages over time.
“Sorenson Media has been able to drive massive adoption of Inscape data very quickly because it fills an important knowledge gap,” said Jodie McAfee, SVP of Sales and Marketing at Inscape. “Utilising data from smart TVs will reshape the way TV is measured and acted upon probably faster than many realize. Our partnership with Sorenson Media is a solid anecdote for the adoption of such data.”