Video ad serving platform, SpotX, has announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).

The SpotX and TAM integration is a fully server-side approach to video header bidding. SpotX brings over 10 years of video expertise to the table, providing competency and focus on the intricacies of monetising and managing video content. All publishers utilising the TAM server-to-server header bidding solution can now take advantage of SpotX’s Demand Facilitation team, Curated Marketplaces, verification controls, complete transparency, demand insights and the rest of SpotX’s suite of self-serve programmatic direct tools.

The solution allows media companies to easily improve revenue and user experience with a single call to TAM’s cloud-based marketplace, where all demand competes equally, according to Sean Buckley, CRO at SpotX.

“The integration will help media companies maximize revenue and control by bringing together Amazon’s unique demand with SpotX’s advanced integrations with over 65 DSPs,” Buckley said. “It will also enable deal ID-based private marketplace transactions, which are a critical part of the programmatic video landscape.”

“With SpotX’s extensive experience managing video content, and TAM’s auction transparency and simple technical implementation, this integration will enable broadcasters to unlock higher programmatic CPMs and still deliver a great video experience,” added Ken Leeder, General Manager, Amazon Publisher Services.

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