A white paper from business information provider IHS Markit has revealed that scripted TV production in the US — excluding online content — declined in 2016, largely due to lower origination by the cable networks. Meanwhile, output by the US broadcast networks remained mostly unchanged.
The white paper, Boom or Bubble? The Rise of Scripted Programming, discusses original scripted drama and comedy production in the US and five other major territories: France, Germany, the UK, Australia and Canada.
“The stock of scripted programming is high, with a flood of new investment from online platforms, telcos and others supporting an enduring boom in production,” said Tim Westcott, research director, channels and programming at IHS Markit.
“Original drama and comedy series serve a variety of needs, aggregating audiences for free-to-air channels, reinforcing the subscriber proposition of pay channels, and driving the adoption of new subscription video-on-demand services.
“The fall-off in production of originals we’ve observed in US cable and Germany shows that in some markets, the supply of drama is starting to outstrip demand. It also shows that TV schedulers have other genres of appealing programming that they can call on, such as scripted reality, entertainment formats or comedy gameshows. These are often both cheaper and less risky than drama in particular.”
Scripted Programming White Paper Highlights