Insight TV, a UHD HDR broadcaster and producer of native UHD content covering action sports, entertainment and lifestyle, has announced a major production partnership with CJ E&M, South Korea’s largest media conglomerate. Insight TV and CJ E&M are co-producing two unique one-hour films that will examine how athletes in PyeongChang use technology to maximise their performance. The films will be distributed on CJ E&M’s South Korean network, across Europe on Insight TV’s channel and globally on Insight.TV.
As the world’s largest provider of UHD 4K HDR content Insight TV is well positioned to partner with CJ E&M for this exciting project. It will allow viewers to get behind-the-scenes footage showing how South Korea’s winter sports athletes prepare for extremely competitive events and how they maximise their ability using state-of-the-art sports equipment. A classic example is short-track speedskating. In this event multiple skaters (typically between four and six) skate on an oval ice track. The South Korean skaters use a legal curved blade on their skates that further enhances their technique.
Andrew Jae Lee SVP Content CJ E&M, “We have been looking for a European production partner that can provide high-quality content that our viewers expect. Insight TV is an excellent fit for us and we look forward to showing the completed project in the coming months.”
“Insight TV continues to take sports coverage to the next level by bringing the viewer unique programmes that delve into topics not usually covered by traditional sports broadcasters,” says Arun Maljaars, Content Strategy Director, Insight TV. “CJ E&M is a huge media entity in South Korea and this announcement further highlights our strong commitment to the market.”