AMC launches VR app

AMC has launched a new, immersive virtual reality app, AMC VR, which allows users to step into the worlds of AMC’s original series such as The Walking Dead, Into the Badlands and more. The AMC VR app, which is available immediately for iOS, Android, Gear VR and Google Daydream, allows users to experience virtual scenarios such as becoming a walker from The Walking Dead or getting Hong Kong-style martial arts training from the Into the Badlands Fight Camp. Users will also be able to watch the latest AMC trailers and behind-the-scenes video in the AMC VR app’s screening room.

Additionally, timed to The Walking Dead’s 100th episode, AMC VR will debut an extended 360-degree bonus scene from the Season 8 premiere starring Jeffrey Dean Morgan and Seth Gilliam. Directed by series executive producer and special effects makeup supervisor Greg Nicotero, co-directed by Kevin Cornish and produced by Moth + Flame, the extended scene will be available on the AMC VR app following the conclusion of the Season 8 premiere airing October 22nd.

“With the launch of AMC VR, we are pleased to bring shows like ‘The Walking Dead’ and ‘Into the Badlands’ to life in an immersive and experiential way,” said Mac McKean, EVP of Innovation and Product Development for AMC and SundanceTV. “Viewers want to enter the worlds they watch on AMC, and this app brings them there.”

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