ZEE plots global expansion

Zee Entertainment Enterprises (ZEEL), the parent of the powerful Zee Network, is seeking further global expansion beyond its existing availability to 1.3 billion viewers globally via 173 countries.

ZEEL CEO Punit Goenka recently unveiled a brand identity refresh along with its strapline ‘Extraordinary Together’, and said that today’s broadcasting pattern was going to be very different: “In the next 25 years we have to listen to consumers and where he wants to consume, in which format and through which medium.”

He added: “Our new brand ideology ‘Extraordinary Together’ is rooted in the philosophy that from collaboration comes strength to deliver the extraordinary. In a global company like ours with interests across diverse verticals and businesses, we believe that our ability to win lies in us being able to effectively come together and harness this strength to be extraordinary in the market.”

Goenka told delegates to the event that it was now targeting expansion to 3 billion over the next five years. Part of this expansion would be achieved via language localisation, into Tamil, for example, but it also meant reaching and expanding into new audiences globally.

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