IRIS.TV, a video personalisation pioneer that enables publishers and marketers to maximize revenue on their owned and operated digital properties, today announced IRIS.TV for Brands, a private marketplace for brands to distribute branded video in-stream alongside contextually relevant content and across hundreds of premium publisher sites and apps.

Using augmented intelligence and machine learning technology, IRIS.TV treats branded assets like content, not pre-roll, resulting in higher completion rates as the platform knows when and where to present the video to achieve the highest engagement and completion rates. IRIS.TV recently partnered with the ID Agency to distribute a branded video campaign for AB/InBev through brand-safe premium publisher sites, with a goal to achieve engagement rates better than social or out-stream placement.

“Using IRIS.TV ’s video personalisation technology, we were able to place a number of branded video campaigns, including a recent piece for AB/InBev (Bud Light) inside contextually relevant streams and found that 20 per cent of viewers watched the entire 100-second video when played after editorial content on premium publisher websites,” said Alex Boyce, from The ID Agency.

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