Niantic said players would find and fight fantasy beasts in real-world neighbourhoods in the smartphone game, which has yet to get a release date.
Pokémon Go reportedly had about 45 million daily players at its peak and generated more than $1.2 billion in sales. One expert told the BBC that Harry Potter brand had the potential for similar success.
“I think the Harry Potter game is a huge deal,” commented Piers Harding-Rolls from the IHS Markit consultancy. “If you look at the different major franchises out there, I don’t think there are many that could do Pokémon Go justice as a follow-up.”