Ginx Esports TV has agreed a channel carriage deal with Sky Italia. This marks the fourth launch for Ginx Esports TV in recent months coming on the back of carriage deals in Northern and Southern Europe and at a time of continued expansion in the eSports world.
Michiel Bakker, CEO of Ginx Esports TV, commented: “Ginx Esports TV is delighted to partner with Sky Italia exclusively to bring our programming to Italian households, lifting our total distribution to over 50 million homes worldwide. Ginx Esports TV together with Sky Italia’s cutting edge multi-media network will deliver the best esports content and the most popular tournament action to Italian viewers, around the clock, 7 days a week.”
Luca Revelli, Senior Director Partner Channels & Digital of Sky Italia, added: “With the new digital culture redefining the world we live in and modyfing habits and interests especially of the younger generations, Sky opens up to the exciting universe of esports as it is turning into a major global entertainment trend. At Sky Italy, we are excited to launch GINX Esports TV as the first channel of its kind in Italy, at a moment in which even the IOC is exploring the possibility of including esports in future Olympic Games. We look forward to working with GINX on establishing the channel as the major destination for Italian esports lovers.”