Ooyala, a provider of software and services that simplify streaming and monetising video, has debuted a new set of enhancements to Ooyala Live, its end-to-end solution for creation, management, delivery and monetisation of live streamed events and linear TV channels.
Among other developments, Ooyala Live, through a combination of real-time monitoring, enhanced support and high availability channels , can now offer content providers a 99.95 per cent uptime for their video streams.
“The cord cutting trend has been called a ‘revolution,’ but it might not be a fair fight until streaming services can provide increasingly reliable, consistent video quality unfettered by latency issues, stuttering, dropouts and other impediments,” said Jonathan Huberman, CEO, Ooyala. “We’re seeing growing demand from some of our largest television and media customers for premium live features like those we’re introducing today because they want to provide an optimal viewing experience to consumers wherever they are, and on whatever device. This combination of enhancements to Ooyala Live will empower publishers with a fresh, out-of-the-box solution to go live in minutes, with the highest quality and reliability possible, whether it’s live-streamed content such as a sports event, or a linear TV channel.”
“Ooyala Live allows us to scale up our live offering, adapt it to our business model and adjust as the market and consumer demands change,” said Jorge Martin, CIO, MediaSet Spain.
With these new features, among others, Ooyala is delivering a simpler and more reliable live stream solution to publishers around the globe:
“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17 per cent of US consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, Senior Director of Research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”