UPC is creating a new consumer powerhouse by merging the activities of Marketing, Sales and Customer Operations into one entity. Severina Pascu will lead this new unit as Chief Operating Officer for Liberty Global’s Central Europe Group. Pascu will report directly to Eric Tveter, CEO for the Liberty Global Central Europe Group operating under the UPC brand in each country.

The organisational structure is being adapted to place even more focus on customers, creating a new Consumer division and bringing the Marketing, Sales and Customer Operations activities under the same leadership. Severina Pascu will assume a new role as Chief Operating Officer (COO) for the entire Central Europe Group in addition to her current role as Managing Director Central Eastern Europe (CEE). In this position, Pascu will coordinate the end-to-end consumer activities in Switzerland and Austria while maintaining her current responsibility for the operations in Poland, Hungary, Romania, the Czech Republic, Slovakia and the DTH activities based in Luxembourg. The 45-year-old possesses a decade-long and successful track record in general management and over 20 years’ experience in the telecommunications and finance industries, 10 of those with Liberty Global. Since July 2016, she has lived with her family in Switzerland.

Together with Severina Pascu, Urs Reinhard, currently VP Strategy and member of the Senior Leadership Team will join the newly formed Consumer unit and will assume a new role as Managing Director Sales & Customer Operations for Switzerland and Austria. The 40-year-old Swiss, who has worked for UPC since 2016, brings with him over 14 years of practical experience in the telecommunications industry including broad international experience. He will replace Frank Zelger who has decided to leave the company after nine years.

Eric Tveter comments on these changes: “With the formation of the new combined unit, we are putting the customers even more at the centre of everything we do. I am happy that we have found in Severina Pascu such an experienced manager to lead this new team as Chief Operating Officer. In the last few years, she has successfully grown our Central Eastern European activities and I very much look forward to continuing working closely with her. Frank Zelger has been a key leader in our turnaround in Switzerland. He has successfully driven the improvement in customer service and satisfaction. I want to thank him for his tremendous contribution and wish him all the best in the future. Urs Reinhard is a highly gifted executive and I am excited that he will succeed Frank in heading Sales and Customer Operations.” Severina Pascu on her appointment: “The new structure will aim to deliver our connected entertainment proposition throughout the entire customer journey. I am very excited and looking forward to the opportunity to work closely with the new colleagues in Switzerland and Austria as well as with the teams in the Central Eastern Europe countries.”

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