Digital formats drive record quarter for UK ads
UK advertising expenditure grew 3.7 per cent to reach £21.4 billion (€25.2bn) in 2016, the seventh consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report. Growth in UK adspend held steady in Q3 after the June referendum, before reaching £5.8 billion in Q4 2016, a rise of 3.9 per cent year-on-year and the […]