Category archives for: Advertising

Targeted ads, let the sleeping dog lie

Ironically, given that its purpose is to draw attention, targeted advertising is the dog that didn’t bark. For as long as most of us can remember it has been talked of the great untapped resource, just waiting to be unlocked by convergence; the ‘Mother Load’ that would justify much investment in technology and content. The foundation upon which many a [...]

AOL UK partnership with Emirates

AOL On, the on-demand video network from AOL, has signed an exclusive UK partnership with Emirates. The campaign will run for one month on the AOL On UK network, which launched in late March. The deal negotiated by Havas Media will feature pre-roll videos promoting the airline’s First Class and Business Class services onboard the Emirates A380, featuring #AllTimeGreats, Cristiano [...]

Xaxis links broadcast TV and mobile device advertising with Xaxis Sync

Xaxis, the programmatic media and technology platform, has announced the launch of a real-time, multi-screen advertising technology called Xaxis Sync. Xaxis Sync is the first fully programmatic product to allow advertisers to deliver coordinated ads on viewers’ mobile devices simultaneously with commercials running on their televisions. The product provides a compelling method for reaching viewers as they shift their attention [...]

FilmOn to expand if Aereo successful

alkidavid

Alki David, the founder of Internet TV streaming service FilmOn, has said he plans to expand the operation should rival service Aereo be successful in its US Supreme Court copyright case brought by the major networks. “We’re in 18 cities and our model is free,” he told The New York Post. “We’d turn on all over the States and have [...]

ARRIS acquires SeaWell Networks

In a move that further strengthens its IP delivery capabilities, IP, video and broadband technology specialist ARRIS is to acquire multiscreen video delivery solutions provider SeaWell Networks for an undisclosed amount. The acquisition comes one year after ARRIS acquired Motorola Mobility’s Home division. ARRIS is integrating SeaWell’s adaptive bit rate (ABR) streaming technologies and talent into its Network and Cloud [...]

Digital programming initiative from NBCU

NBCUniversal has revealed a video programming initiative that will see original series from its broadcast and cable entertainment groups promoted by entire portfolio of television networks and digital platforms. Débuting first on various digital platforms including channel websites, Hulu and video-on-demand, the companywide initiative is designed to connect advertising brands with consumers in the most engaging and immersive ways. In [...]

Homebase agrees insight deal with Sky IQ

Home enhancement retailer Homebase has agreed a three year partnership with customer intelligence specialist Sky IQ, to help the retailer improve its TV advertising and drive sales by gaining a better understanding of the purchasing and TV viewing behaviours of its customers. The deal is part of a wider strategic effort by the retailer to optimise its TV advertising campaigns [...]

US Internet ad revenues hit $42.8bn in 2013

US interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising revenues ($40.1 billion), for the first time ever. This momentous figure marks an increase of 17 per cent from 2012’s landmark revenues of $36.6 billion. The report, unveiled today by the Interactive [...]

90% UK Twitter users to watch World Cup

This summer, many millions of people across the globe will tune in to watch the 2014 FIFA World Cup, and that will include 90 per cent of UK Twitter users, according to a new study from GlobalWebIndex cited in the Twitter UK Advertising Blog. The study highlights how many UK users will be tweeting throughout the month-long football tournament, which [...]

thePlatform partners with Adobe

White-label video publishing company thePlatform has announced at NAB a new strategic relationship with Adobe to serve broadcasters, programmers, pay-TV operators, and other major media companies. Specifically, the two companies have integrated Adobe Primetime and thePlatform’s mpx video management system as part of an end-to-end IP-video solution that the companies will sell jointly to customers. Adobe and thePlatform have a [...]

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