Category archives for: Advertising

Targetting improves ad viewability

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Videology, the video advertising technology platform, has released research findings on viewable video impressions that illustrate the complexities still surrounding viewability, and issued caution in using viewability ratings as the primary gauge of campaign performance.  The findings also suggest that technology can help advertisers improve the percentage of ads viewed by consumers through proper targeting and improved ad relevancy. According […]

Murdoch to buy true[X] media

21st Century Fox is set to buy the company that provides online publishers and advertisers a marketing platform for premium content in digital and on demand environments. true[X] is expected to remain a stand-alone business, but will work with Fox Networks Group to create engagement between brands and consumers on Fox’s digital platforms. “The connections between brands and consumers have […]

Visiware launches enriched e-commerce advertising with Rue de Commerce

Visiware, the global leader in 2nd screen solutions, with more than 3,000 shows produced in 25 countries, and Rue de Commerce, an e-commerce destination, have announced the launch of a new interactive advertising format. Visiware’s Sync2Ad platform delivers enriched advertising to television viewers and radio listeners through synched ads on mobile devices. Using the Sync2Ad platform from Visiware, the Rue […]

YouView launches new ad campaign

YouView has launched a new marketing campaign highlighting the breadth and choice of TV programmes and films now available on the service. The ‘Unwrap box sets all year long’ creative demonstrates YouView’s market-leading offering of on demand players, including recent additions Netflix, Quest OD from Discovery and the re-launched UKTV Play. Alongside new BBC iPlayer, ITV Player, 4od, Demand 5, […]

Poland: Premium TV, TV Puls ad brokerage deal

TVN Media, the advertising brokerage office in Poland, has signed an agreement with Telewizja Puls, the operator of TV Puls and PULS 2 channels, to cooperate in advertising brokerage. From January 1st 2015 TVN Media, under the Premium TV brand, will continue to cooperate with TV Puls and PULS 2 channels, and will provide commercial representation to Telewizja Puls in […]

Europeans highest video watchers

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According to findings from online and mobile video platform and player technology specialist JW Player, one in seven people on the planet and one in three people in the US and Europe watch online video content delivered by it each month. These findings are among the results of the first quarterly JW Trends in Online Video report, which looks at […]

Spain’s Mediaset accused of ad limits breach

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Spanish competition authority CNMC has started legal proceedings against Mediaset for a possible breach of the Audiovisual law over advertising limits. Two of its channels, Tele 5 and Cuatro, would have broken the legal advertising limit of 12 minutes per hour with Mediaset facing a fine of up to €100,000 for each violation. The proceedings will take at least six […]

X Factor final to generate £6m in ads

ITV could generate as much as £6 million (€7.58m) in ad revenue from The X Factor final this weekend. It’s reported ITV is asking brands that wanted to advertise during the two final shows this weekend to pay a premium of up to 40 per cent on its normal prices during the rest of the series. That would suggest that […]

Mediaset most profitable Italian TV

The four major TV broadcasters in Italy (Mediaset, Sky Italia, RAI and La7) saw a 3.5 per cent annual drop in revenues during 2013 to €8.97 billion (-9 per cent over the past five years), according to the R&S report of Mediobanca, mainly due to a 9.5 per cent fall in advertising revenues (-15.5 per cent in the period 2009-2013). […]

SpotXchange programmatic revenue up 282%

SpotXchange, the platform for video advertising, has announced the company reported net revenue growth for the first three quarters of 2014 of 136 per cent compared to the first three quarters of 2013, with programmatic revenue increasing a stunning 282 per cent. SpotXchange provides a video advertising platform for publishers, focusing on holistic inventory management.  The core features of the […]

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