Category archives for: Advertising

RTL acquires SpotXchange majority stake

Broadcast entertainment group RTL has made what it describes as an early entry into the rapidly growing market for programmatic online video advertising by acquiring a 65 per cent majority stake in Denver-based video advertising monetisation company SpotXchange. In addition to RTL Group’s initial €107 million investment, RTL and SpotXchange’s current shareholders have agreed on an earn-out component that might […]

CSA rejects DTT FTA migration

French broadcast regulator the Conseil supérieur de l’audiovisuel (CSA) has rejected applications from three channels to migrate from pay-TV channels on France’s digital terrestrial TV platform to become free-to-air . The three channels – LCI, Paris Première and Planète + – had sought to change their funding status under provisions that allow the CSA to permit the migration of a […]

Police place warning ads on pirate sites

piracy

Adverts are being placed on pirate websites by the City of London Police to warn users the sites are under criminal investigation. The initiative is part of Operation Creative, a partnership between the police and the creative and advertising industries to disrupt websites that provide unauthorised access to copyrighted content. The main aim of the operation, which began this month, […]

Programmatic ads: AOL partners with Havas

AOL Platforms, a division of AOL, has announced a strategic partnership with Affiperf, Havas’ global trading desk for programmatic buying, to deliver the simplicity, efficiency and effectiveness of automation across the media group’s global footprint. Affiperf will be a charter customer of ONE by AOL, announced earlier this year as the first global, cross-screen programmatic advertising platform for brands, agencies […]

Viewster initiates TV advertising

For the first time in the company’s history, Viewster is launching a TV advertising campaign. Germany will be the first market to air two different TV commercials, highlighting Viewster’s newly developed mobile apps for iOS and Android. The TV ads will be broadcast on ProSieben and Sat.1 in August 2014. German Media Plan GmbH is managing placement and monitoring success […]

Online ads still being bought as if TV

Videology, the video advertising platform, has released its second quarter 2014 findings on the video advertising market in the UK, which reveals that almost all online video advertisers are buying their ads in a TV-like way. “Reserved buying at a fixed CPM is now fully embedded as the way for advertisers to buy video,” said Rich Astley, UK managing director, […]

Dual screen works for advertisers, says Viggle

Viggle, the entertainment marketing and rewards platform, has released findings from its Brand Effect Study showing that exposure to TV advertisements seen on both television and the Viggle app resulted in higher brand recall. The study concluded that Brand and Message Recall, Likeability, and Purchase Intent were higher for a campaign that took place in May, as a result of […]

Mixed fortunes for Spain broadcasters

Spain’s two leading TV groups Mediaset and Atresmedia had mixed results for the first half of the year with ad revenues recovering. Mediaset’s net profits were down nearly 29 per cent to €21.4 million over the same period last year. However, Atresmedia’s profits grew by 30 per cent to €37.7 million. Mediaset’s ad revenues increased to 6.2 per cent to […]

TalkTalk joins Thinkbox

UK quadplay operator TalkTalk is joining Thinkbox – the marketing body for commercial broadcasters in the UK – as an Associate Member. It joins Thinkbox’s other Associate Members, RTL Group, Virgin Media, London Live, Norway’s SBS Discovery and Australia’s ThinkTV. Associate membership entails consultation and involvement across Thinkbox activities and with Thinkbox’s working groups. Lindsey Clay, Thinkbox’s Chief Executive, said […]

AMC ad sales for CBS in South Africa

International broadcaster AMC Networks International – Zone (formerly Chello Zone) is introducing advertising on its CBS Studios International joint venture channels, CBS Action and Drama in South Africa this July. CBS Action and CBS Drama were launched in South Africa in November 2013, and are exclusively available on the MultiChoice platform.  Advertising for the channel will be sold through DStv […]

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