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EC Digital Single Market: Industry reaction

A number of broadcast industry trade bodies and observers have commented on the European Commission’s Digital Single Market proposals. Cable Europe welcomed the proposal to amend the Audiovisual Media Services…

Ad regulation focuses on online

Figures published as part of the Committee of Advertising Practice’s (CAP’s) annual report show the changing landscape of advertising regulation continues to be dominated by online ads, with the number of…

New EC rules: Quotas for Netflix, Prime

New EC rules: Quotas for Netflix, Prime

The European Commission has proposed an update of EU audiovisual rules to create a fairer environment for all players, promote European films, protect children and tackle hate speech better, as…

UK ad spend on online more than France/Germany combined

IHS, in collaboration with IAB Europe, has published findings from its annual European online advertising report, AdEx Benchmark. “The top three markets still account for the lion’s share of the…

StickyADS.tv fast-tracks programmatic TV

StickyADS.tv, the multiscreen video ad tech company, has unveiled a new feature that its says will accelerate the convergence of TV and online video trading. Major European broadcasters, such as…

Viacom, AmEx targeted ad partnership

Viacom and American Express have formed an exclusive targeted television advertising partnership that will combine American Express’  data capabilities with Viacom Vantage, the predictive and targeting engine. The new product,…

Cadent Technology joins RDK Community

Cadent Technology, formerly BlackArrow, a provider of data and advertising solutions for the pay-TV industry, has joined the Reference Design Kit (RDK) Community. Within the community, Cadent Technology, who has…

Australian TV industry launches Think TV

In a move that mirrors the creation of the UK TV industry’s marketing body ‘Thinkbox’, Australia’s free-to-air and subscription television broadcasters have formed a new independent industry research and marketing…

US prefers ad-supported online services to paid

US prefers ad-supported online services to paid

Americans assigned a value of nearly $1200 per year (€1053) to the array of free, ad-supported services and content currently available to them on computers and mobile devices, according to…

Research: Euro 2016 to be second-screen fest

With exactly one month to go until England and Wales’ opening matches at Euro 2016, research reveals the huge degree to which people will be second-screening during matches to enhance…

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