Shazam, the media engagement company, has launched the “Shazam Engagement Rate”, a new TV advertising metric that enables brands to more accurately gauge the effectiveness of television advertising campaigns. Exclusively available to Shazam for TV advertisers, Shazam combines third-party industry data on the number of people viewing a particular ad with the number of people who engaged with that same [...]
Almost a fifth (19 per cent) of online TV viewing is disrupted by unavoidable adverts, highlighting the increasingly intrusive nature of online advertising. The research, which was conducted by Adblock Plus in June 2013, surveyed 150 television programmes across the three terrestrial TV channels which feature advertising in the UK: 4oD, Demand 5 and ITV Player. Advert content varied among [...]
smartclip, the multiscreen video and brand advertising platform, has formed a partnership with TP Vision, the manufacturer of Philips branded TVs. smartclip will deliver advertisements on the Philips Smart TV portal homepage and sub-pages, such as the App Gallery and to the Smart TV ecosystem. TP Vision now gives advertisers the opportunity to reach the Philips Smart TV audience via [...]
The Spanish government is planning to lift the TV ad ban on RTVE allowing the state-owned group to be financed by a mix of TV ad revenues and state subsidies, as it was before 2009 when new legislation that prohibited it from broadcasting ads was approved. The decision is subject to the forthcoming ruling from the EU Court over the [...]
YouTube has tripled its mobile advertising revenue in the last six months, and a key factor may have been the removal of the YouTube app from Apple’s iOS software. The news comes from a Bloomberg interview with YouTube’s vice president of sales Lucas Watson who commented: “It’s a huge part of our business, and we know that’s where it’s headed.” [...]
Consumers’ access to Entertainment & Media content and experiences is being democratised around the world by ever increasing access to the Internet and explosive growth in the ownership of smart devices. According to a PwC report, growth in the industry will come from spending on digitally delivered media during the next five years, although most spending will continue to be [...]
News Corp’s Fox Broadcasting has asked a federal appeals court to overrule a district judge and halt Dish Network’s AutoHop ad-skipping service that it says threatens television’s advertising system. Dish’s PrimeTime Anytime allows subscribers to automatically record the entire prime-time line-up of all four major US broadcast networks every night. It’s similar to a VoD service, which Dish can only [...]
Heineken the brewer is to launch a YouTube TV series. The online series, entitled Dropped, is part of the latest stage of Heineken’s global multimillion-pound ad campaign which continues with a new TV ad, The Voyage. Heineken described Dropped as a “social experiment”, with members of the public encouraged to live outside their boundaries and cope with unusual experiences, like [...]
Channel 4 has revealed it will broadcast an exclusive themed ad break of French adverts with subtitles in the first episode of its new French zombie drama, The Returned, which airs on June 9th. The major brands interested to feature their French ads in the one-off break include L’Oreal, Renault, Bel Boursin and Emirates – and for extra authenticity, each [...]
Twitter has revealed a new product called Amplify, that it says will help brands match advertisements with Twitter commentary by viewers. Brands can then send messages to selected Twitter users who have already seen their ad on television. Twitter also announced it would work with a number of media companies, including Time Inc., Bloomberg, Discovery, Vevo, Vice Media, Condé Nast [...]
