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Spain: TV advertising to grow 6.1% this year

Spain: TV advertising to grow 6.1% this year

TV ad revenues in Spain are likely to increase by 6.1 per cent this year to €2.060 billion, with the two largest TV groups Atresmedia and Mediaset taking 85 per…

LG Super Bowl ad praises OLED TVs

In advance of this weekend’s Super Bowl, LG Electronics (LG) has released its first-ever Super Bowl commercial, featuring Liam Neeson and its new LG SIGNATURE OLED TV. The commercial —…

1 in 7 Australians watch no Commercial TV

1 in 7 Australians watch no Commercial TV

Over one in seven Australians now watch no commercial television on a normal weekday – over twice as many as in 2008. The audience is fast getting older and SVoD…

Advertisers try and block 6 new DTT channels

Advertisers try and block 6 new DTT channels

The Spanish Association of Advertisers is trying to block the award of 6 new DTT channels on the grounds that it is to the benefit of the current Mediaset-Atresmedia duopoly…

Videology offers transactable viewable impressions

Videology, a software provider for converged TV and video advertising, has announced an industry-first in viewable campaign delivery. Videology says its platform will now allow users to transact on viewability…

Rubicon Project partnership with AdMore

Rubicon Project, which operates one of the largest advertising marketplaces worldwide, and AdMore, America’s largest independently owned automated TV ad platform enabling brand marketers to reach targeted Nielsen-monitored television viewing…

Sky invests in ad analytics firm DataXu

Sky has invested $10 million (€9.25m) in DataXu, a provider of programmatic marketing analytics, data management and media activation software. According to Sky, the investment is the latest example of…

Ad market ends 2015 on a high note

Advertising spending delivered strong gains in December as US consumers’ opinion of the economy improved to the highest level since July. The total market rose by 9 per cent for…

Imagine, Hewlett Packard strengthen collaboration

Expanding a relationship made public in April 2015, media and entertainment industry technology solutions provider Imagine Communications is working with Hewlett Packard Enterprise (HPE) to enable communications service providers (CSPs)…

UK ISPs face new ad rules

The UK’s broadband providers have been told to expect tougher rules on how they advertise their services. The UK’s Advertising Standards Authority (ASA) said it was considering the step to…

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