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Smartphones account for over 1 in 5 video ad views

FreeWheel’s Q2 Video Monetization Report has revealed that 38 per cent of monetisation this quarter came from outside desktop and laptop environments. This growing share is driven by smartphones and…

Cross MediaWorks acquires BlackArrow

US independent media services firm Cross MediaWorks, has acquired BlackArrow, a specialist in advertising and data solutions for the pay-TV industry. Reaching more than 40 million homes, BlackArrow provides software…

July ad market lifted by digital, TV drops 2%

Thriving digital and out-of-home ad sales in July propelled the ad market to record its largest uptick so far this year, global advertising data company Standard Media Index (SMI) said…

Consumers want personalised video experience from brands

In an attempt to understand how customers interact with content put forward by brands, Rapt Media has examined the behaviours and preferences of more than 2,000 consumers in the US…

Cap publishes vlogger ad guidelines

Guidelines have been published for video bloggers (vloggers) who enter marketing relationships with brands. The new rules encourage vloggers to label advertising content and explain when they have been asked…

Comcast buys This Technology ad insertion

Following news earlier this week that it’s planning to launch a new online video platform, Comcast has purchased video delivery and ad tech specialist This Technology. In a statement on…

DT: Advertisers should subsidise mobile data

DT: Advertisers should subsidise mobile data

A top Deutsche Telekom executive has said companies such as Google and Facebook should subsidise subscriber’s mobile tariffs as their advertising “eats into” data allowances. In a blog on LinkedIn,…

Study: Marketers should spend more on mobile video

The Mobile Marketing Association (MMA) announced the results of the latest Smart Mobile Cross Marketing Effectiveness (SMoX) study, a scientific examination conducted for The Coca-Cola Company in China earlier this…

Mean Broadcast for Eurosport ad sales

Mean Broadcast for Eurosport ad sales

Discovery Networks UK and Ireland has awarded a multi-year advertising and sponsorship sales contract for British Eurosport and British Eurosport 2 to Mean Broadcast. The decision follows Discovery Communications’ agreement…

NBCUniversal invests in Vox Media

NBCUniversal is making a $200 million equity investment in Vox Media, one of the world’s largest and fastest growing digital media companies. The eight Vox Media brands are SB Nation,…

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