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Cox Videa programmatic platform

Cox Media has launched Videa, its programmatic advertising sales platform with access to inventory from more than 200 stations. The system will enable automated buying of TV schedules based on…

Nielsen: VR improves ad recall

Nielsen: VR improves ad recall

According to a Nielsen study, people watching virtual reality videos recalled the brands mentioned 28 times more than in traditional commercials. Recall of 360 degree content in general was eight times…

Virgin Media launches new ad sales agency

Virgin Media launches new ad sales agency

Virgin Media has launched Virgin Media Solutions – a new advertising sales house for the UK and Irish markets. Virgin Media Solutions will be the exclusive sales agency for all…

Facebook admits exaggerated video stats

Facebook admits exaggerated video stats

Social media giant Facebook has confessed that it has overestimated how much video people have watched through its service for the last two years. The error affected a Facebook metric…

92% say online video ads need improvement

92 per cent of European consumers agree that changes need to be made to current online video advertising in order to improve the viewer experience, according to a survey of…

Programmatic 70% of UK digital display market in 2017

The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion (€3.13bn) on programmatic trading, up 44 per…

Ericsson, VMS sign ad services agreement

Ericsson, VMS sign ad services agreement

Ericsson has signed a digital marketing agreement with VMS Communications, a Florida-based tech company that facilitates the delivery of digital content to any mobile device. Ericsson will provide an advertising…

Sam Wilson joins SpotX for OTT monetisation

SpotX, the video inventory platform for publishers, is continuing to grow its operations in the UK and Southern Europe with the appointment of Sam Wilson as Director, Business Development. Joining…

US cable VoD doubles ad impressions

Canoe, the cable industry VoD joint venture says cable generated 4.85 billion ad impressions in the second quarter, nearly double the 2.775 billion of a year ago. The increase is…

Yospace and THEOplayer partnership

Yospace, a specialist in dynamic ad insertion technology, has announced a partnership with THEOplayer that enables server-side ad replacement across live channels in HTML5. The solution, which works in both…

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