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John Lewis leads Xmas TV ads

Buster the Boxer Dog has helped retail giant John Lewis regain its crown as king of the Christmas ad, according to a study by Opinium Research, who have once more…

Canal+ partners with FreeWheel

Canal+ partners with FreeWheel

Canal+ (Vivendi Group) has announced a strategic partnership with FreeWheel, a provider of premium ad management solutions for the world’s largest media and entertainment companies, to optimise and manage its…

Cisneros, Facebook LatAm partnership

Cisneros Interactive, a digital advertising division of Cisneros, has signed on to become the reseller partner for Facebook in four key Latin American markets: Bolivia, Ecuador, Paraguay, and Venezuela.  Cisneros…

Mobile drives €18.6bn online ad revenue in 2016

IHS Markit has released updated findings from its annual European online advertising report. The online advertising market grew 13.4 per cent year-on-year from €16.4 billion to €18.6 billion in the…

TF1 targets Belgium ad market

TF1 targets Belgium ad market

TF1 is France’s leading commercial channel, and is widely watched by Belgium’s French-speaking region with a 15.5 per cent market share. However, to date, TF1 gains very little – if…

AT&T, DISH and WPP to acquire INVIDI

AT&T, DISH Network and WPP have announced plans to acquire INVIDI Technologies, a specialist in providing addressable advertising platforms. INVIDI will continue operating independently under the three companies’ collective ownership,…

Short form video primary news source for young adults

Short form video primary news source for young adults

AOL has released a research study exploring UK consumer viewing attitudes for short form digital video, finding that it has now become the primary news source for younger audiences. More…

ISP ad rules to be revamped

The UK’s Advertising Standards Authority published independent research into consumers’ understanding of broadband speed claims made in ads. It commissioned the research to test whether regulatory standards, set by the Committees…

Research: 70% would use a free Netflix with ads

Research: 70% would use a free Netflix with ads

Digitalsmiths, a TiVo company, and specialist in personalised content discovery technology, has released the 15th edition of its quarterly Video Trends Report covering key topics across pay-TV, VoD, PPV, OTT,…

UK ad investments growing to £18.8bn

UK ad investments growing to £18.8bn

UK advertising is set to see the eighth successive year of growth, despite the short-term effect of the EU referendum, with predicted growth up from 6.3 per cent to 7.2…

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