Category archives for: Advertising

Report: Premium Video more Programmatic

According to the more than 350 media and marketing professionals surveyed for Adap.tv’s 2014 US Video State of Industry report, programmatic video advertising is maturing beyond its real-time bidding roots. More than half of publishers surveyed said

A+E, Cisco collaborate on ratings

A+E Network and Cisco announced that they have successfully integrated and tested the Nielsen ID3 tagging as an essential component of being able to track viewing patterns for mobile screen services. The added capability of Nielsen ID3 tagging will help other media companies, broadcasters and service providers better track TV viewing patterns and ratings across

ITV unveils new online advertising format

ITV Commercial announced the launch of its new advertising format, Ad Show, aimed at supporting new-to-TV brands, regional advertisers and small and medium-sized businesses. The format offers brands the chance to create cost effective interactive VOD adverts. ITV offers three templates to best suit the advertiser’s content including hotspot, thumbnail and carousel. Advertisers can use existing print and radio assets […]

QuickPlay delivers DAI for live TV

QuickPlay Media, a provider of cloud-based managed service solutions for the distribution of premium media to IP connected devices, has announced the launch of its dynamic ad insertion (DAI) capabilities for its live linear TV solution. QuickPlay collaborated with Yospace, a content distribution innovator, to deliver a pre-integrated platform designed to splice ads into linear TV streams across iOS and […]

Sky updates Sky AdSmart

Sky has announced two major new enhancements to its tailored advertising service Sky AdSmart which it says will give advertisers even more control over their TV campaigns. From November, advertisers using Sky AdSmart will be able to deliver TV ads to Sky homes by area postcodes. The ability to focus advertising using the first two letters of a postcode builds […]

BlackArrow expands into Europe

BlackArrow, a provider of TV advertising and data solutions, has confirmed that the company has expanded into Europe to accelerate its international growth opportunities. With its newly opened London office, carrier grade European data centre and planned local support offices, BlackArrow will now be able to offer dedicated resources and solutions for the evolving European television and advertising markets. Looking […]

Second screens increase appetite for targetted ads

Second screening is changing the way we engage with – and respond to – advertising, according to data from GfK’s Connected Consumer research. Almost two thirds (64 per cent) of people have used a second device when watching TV. Of these second screeners,

Video ad share continues to rise in Europe

Video continues to be front and centre for most ad buyers and sellers. That is the message from nearly 175 respondents to Adap.tv’s second annual European State of the Video Industry report. With the advent of new data-driven practices—including the rapid adoption of private marketplaces and the growth of programmatic TV—there are new opportunities (and obstacles) that advertisers, agencies and […]

BSkyB should dump ads

It was while browsing BSkyB’s September 5th prospectus on the raising of £10 billion in fresh financing (the £10 billion Euro Medium Term Note Programme) that it dawned on me: Sky should dump its advertising segments. The fact is that all the Sky channel ads, all the interruptions, all the commercials for ambulance chasing lawyers, all the pleas for funeral […]

Advertisers: Technology drives TV convergence

Videology, the video advertising platform, has published the findings of an independent, commissioned study conducted by Forrester Consulting entitled, “Cross-Platform Video Advertising Accelerates”. The survey results show

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