Category archives for: Advertising

Yahoo strengthens mobile with Flurry deal

yahoo

Yahoo is to acquire mobile analytics and advertising specialist Flurry in a reported $300 million deal it says reinforces its commitment to building and supporting useful, inspiring and beautiful mobile applications and monetisation solutions. Yahoo says it is on a mission to re-imagine users’ daily habits, and mobile is at the centre of everything it does. “By joining Yahoo, Flurry […]

KIA scored in the social World Cup

During the World Cup tournament, Engagor, the platform for real-time customer engagement, social media monitoring and analytics, took a look at World Cup sponsors and advertisers to gauge the overall success of their social campaigns. Highlights from their findings include: o    – 12.3 million total mentions (Facebook/Twitter) o    – KIA led with volume of brand mentions (1.3 million) related to […]

Online viewers unwilling to pay to avoid ads

STRATA, a specialist in media buying and selling software, found in a survey of viewers of online content that, as online video distribution continues to grow, the majority said they would not pay a premium to avoid online video ads. Only 18 per cent of respondents said they would pay a premium, with younger viewers slightly more inclined to pay. […]

AOL granted patent for attribution of TV ads

Adap.tv, a division of AOL Platforms, has secured a key patent that advances the development of data-driven video across digital and TV. The US Patent and Trademark Office has granted Adap.tv US Patent No. 8,768,770, which focuses on applying a principle, traditionally associated with digital, to television: conversion tracking. Coupled with the methodology of Convertro, the leading provider of multi-touch […]

Dish wins Hopper legal battle – again

hopper-sling

Charlie Ergen’s Dish DBS system has secured an affirmation from the US Court of Appeal that its ‘Hopper’ and ‘Dish Anywhere’ place-shifting products were legal. The verdict, from the 9th Circuit Court, rejected Fox Broadcasting’s efforts to link the Hopper concept with that of Aereo, which recently found itself banned by the courts. R. Stanton Dodge, Dish EVP/ general counsel, […]

150 channels in Russia could close

Russia has gone ahead and its Federation Council has approved a highly-controversial law that bans advertising on most cable and satellite channels. BBC Monitoring is reporting July 10th that President Putin has side-stepped normal processes and already signed the Bill into law. The law, which comes into force on January 1st 2015, bans commercials on all channels available exclusively on […]

TV advertisers will alienate women during World Cup final

Some of Britain’s biggest TV advertisers will be spending heavily on World Cup final ad slots this Sunday. And with the cost of a 30-second spot estimated at up to £300,000 the stakes are high. Unfortunately most brands are aiming their ads squarely at male viewers even though research indicates that 38 per cent of UK women will be watching […]

Mobile will be 3rd largest ad medium by year end

As mobile use by an average US consumer approaches three hours a day, analysts predict mobile will be the third-largest advertising medium by the end of the year. The second quarter of 2014 was no different as mobile users across the globe were captivated watching the latest World Cup news from Brazil on their mobile devices. In the Q2 State […]

Global ad-spend growth rate to double in 2014

Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013. Several factors will drive this year’s growth in total media ad spending – not only the worldwide […]

Fox continues Hopper attack

hopper-sling

Fox Broadcasting continued its attack on Dish Network’s Hopper and Slingmedia technology in the 9th Circuit Court of Appeals, in California. Buoyed by the broadcasting industry’s success in seeing the derailment of Aereo, Fox’s legal team is looking to reverse a lower court’s ruling that Dish’s Dish Anywhere products were legal. Richard Stone of Jenner & Block, representing Fox, said […]

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