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BT Sport launches new ad campaign

BT Sport launches new ad campaign

BT Sport is to celebrate becoming the home of European football with a new advertising campaign featuring football stars from across the continent. Airing on July 25th, the new television…

ASA rules Virgin Media ads “misleading”

Virgin Media has been warned that customers can rightly assume that prices during the minimum term of contracts are fixed after the Advertising Standards Authority upheld complaints about its “misleading”…

Ooyala for Atresmedia, TV3

Ooyala, a specialist in video publishing, analytics and monetisation, has announced its advertising technology is powering video monetisation for one of Spain’s largest broadcasters, Atresmedia. With Atresmedia, Ooyala now provides…

US programmatic ads over $10bn in 2014

US programmatic ads over $10bn in 2014

Programmatic buying and selling of online display-related advertising generated $10.1 billion in 2014, comprising 20 per cent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB…

Hulu considers ad free

Hulu is considering an advertisement-free option to its service for a monthly subscription of about $12-$14, the WSJ has reported. Codenamed “NOAH”: “No Ads Hulu”, the service may be launched…

AnyClip Media raises $21m

AnyClip Media raises $21m

In a move to strengthen its position in online video marketing and advertising content, marketing platform for distributing premium branded video AnyClip Media has confirmed the completion of raising $21…

Videocon d2h forms new ad sales team

Videocon d2h,the Indian DTH service, has formed a new executive advertising team to be headed by Indian media sales experts. The advertising initiative, which will target inventory opportunities on the…

Sony to take majority stake in IMS

Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America’s largest ad sales and media buying firms in the digital space. “Gaston and his team are experts in…

UK programmatic adspend nears £1bn

Almost half of online display ads in 2014 – worth just under £1 billion – were bought through ‘programmatic’ technologies, according to the second annual industry study quantifying how UK…

Kabillion signs Canoe DAI deal

Kabillion, the independently owned VoD network in the US, has finalised a deal with Canoe, an advertising technology company, thereby allowing Kabillion the opportunity to deliver dynamically inserted advertising in…

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