Category archives for: Advertising

Vloggers must label advertorial content

Video bloggers (‘vloggers’) must make it clear when they are paid to promote products, the Advertising Standards Authority (ASA) has warned. The new guidance was issued following an investigation carried out by kids-focused news service BBC Newsround. Several UK vloggers were paid to praise Oreo biscuits, but none of the videos were labelled as adverts. The ASA ruled that the […]

Mood Media partners with Shazam

Mood Media, the global player in Experience Design, has formed partnership with Shazam that includes the official launch of Shazam In-Store, a location-based mobile marketing product. Shazam-In Store, part of Shazam’s larger expansion strategy into consumer-facing environments, is integrated into the existing Shazam app and offers brands the opportunity to connect to Shazam’s more than 100 million monthly active users. […]

Multi-screening mainstream in Europe

Multi-Screen

To mark World Television Day on November 21st, TV organisations from around Europe have brought together the latest statistics to reveal how TV and social media complement each other. The insights show how ‘multi-screening’ is becoming a mainstream activity in many countries, how TV drives commentary online and how the marriage of TV and Internet-connected second screens presents opportunities for […]

APAC advertising to grow 5% in 2014

A report published by Media Partners Asia (MPA) indicates that net advertising revenues, measured after discounts across 14 markets, will grow at 5 per cent this year to top $121 billion. Next year, MPA projects a re-acceleration in growth with the advertising market to expand at 5.7 per cent. Between 2014 and 2019, MPA forecasts indicate that net advertising in […]

Freeview launches ‘Left Behinds’ campaign

This weekend Freeview is launching the latest instalment of its campaign: ‘Entertainment. It’s even better when it’s free.’ The campaign, called ‘Left Behinds’, focuses on the items left behind after a jumble sale; a crew of well-used toys, ornaments and stuffed animals who haven’t been given a new home. As everything is packed up, Ted the Teddy sings Foreigner’s classic, […]

TV ads back on RTVE?

Flag of Spain

The Spanish government is paving the way for the reintroduction of TV advertising on the public TV broadcaster RTVE. The first move has been made by the conservative governing party Partido Popular, which has presented in Parliament a non-legislative proposal urging the Administration to reintroduce TV advertising to rescue RTVE from bankruptcy. The current financial model of RTVE “has serious […]

Mobile bumps TV as America’s first screen

Mobile  analytics firm Flurry, owned by Yahoo, has found that time spent on mobile devices grew in the US by 9.3 per cent – from 2 hours and 42 minutes to 2 hours and 57 minutes – in the past nine months. That is almost 3 hours per day spent on mobile devices by the average American consumer, while time […]

Cross-screen video campaigns on the rise

Research from Videology, the video advertising technology platform, has found advertisers are increasingly running video campaigns across multiple devices, including computers, mobile and connected TV. The Q3 research showed that

YuMe Captivate ads for Vestel smart TVs

YuMe, a of digital video brand advertising solutions, has struck an exclusive partnership with TV manufacturer Vestel, and launched with a major branding campaign for O2. The campaign debuts YuMe Captivate, a new ad unit designed specifically for Connected TV. In addition to premiering the YuMe Captivate ad unit on CTVs, O2 is also the first European brand to run […]

Live OTT viewing up 214%

FreeWheel has published its Q3/14 Video Monetisation Report: Digital TV’s Time is Now. After having been touted as an integral part of TV’s future for some time, FreeWheel believes it is now clear from the behaviour of consumers, publishers, advertisers, and investors that digital video is paramount to the future of TV. Since last year authenticated ad views have grown […]

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