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YouTube HFR and in-ad links

YouTube is adding TrueView for Shopping, meaning that viewers can click and buy products listed directly within pre-roll videos.  The ads are powered by an integration with Google Merchant Center,…

StickyADS.tv for French broadcasters

StickyADS.tv, the video private exchange software provider, has announced a development with leading European TV broadcasters – TF1, M6, and France Télévisions – to enable on-demand TV ad placements to…

NetBooster EMEA selects ONE by AOL: Video

Global digital marketing agency NetBooster has selected ONE by AOL: Video to power online programmatic video advertising for its clients in the EMEA region. The agreement covers France, Germany, Italy,…

Video ad views up 43% YoY

FreeWheel concluded 2014 reporting strong growth and evolution in the digital TV market.  The company’s Q1 2015 report shows those trend are continuing. Another quarter of growth and maturity is…

AOL rolls out ONE in Brazil

AOL rolls out ONE in Brazil

AOL Platforms is making ONE by AOL: Video (formerly Adap.tv) available in Brazil through a partnership with ROIx, Brazil’s largest first party data network. ONE by AOL: Video is a…

TV majors unite for video advertising voice

For the first time, an association will combine the biggest broadcast networks, cable networks, and distributors to advance the power of video advertising. The Video Advertising Bureau (VAB) will replace…

Viacom helps advertisers customise campaigns

Viacom helps advertisers customise campaigns

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage…

MNOs to block ads

MNOs to block ads

Several MNOs plan to block ads on their networks, as they battle for a cut of revenue with content providers such as Google, AOL and Yahoo. One European MNO told the…

NBCU gets Comcast STB data for ads

NBCU gets Comcast STB data for ads

NBCUniversal unit is to get access to viewer data from parent Comcast’s set-top boxes. NBCU, made the revelation at an upfront presentation ad sales event for its cable entertainment networks.…

Mobile ad campaigns in US up 81%

Mobile ad campaigns in US up 81%

Videology, a software provider for converged TV and video advertising, has found that advertisers are increasingly planning their video strategies holistically, and as a result, mobile has been the greatest…

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