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Viacom, Altice USA ad and content distribution partnership

Viacom and multi-play operator Altice USA have agreed a multi-year partnership that includes advanced advertising and content distribution agreements. The pair will create what they describe as an “unprecedented, industry-leading…

South Africa: DStv hit with price fixing fine

South Africa: DStv hit with price fixing fine

Naspers’ pay-TV operation DStv’s ad sales unit DStv Media Sales has admitted to price fixing and the fixing of trading conditions in contravention of South Africa’s Competition Act. The matter…

Samba TV partners With SpotX

Samba TV, a provider of real-time audience based advertising and insights, and video ad serving platform SpotX, have partnered to power custom audience targeting and segmentation for video ads across…

Survey: Gen Z wants branded content, social first

In March of this year, Fullscreen partnered with Leflein Associates to field a quantitative national online survey and ethnographic interviews (in the greater NYC area) with Gen Z and millennial…

Yospace, MTM launch Linear IP Video Forum

Yospace and MTM have announced a new research programme exploring the evolution of the linear and live video streaming market across Europe. “We have seen a leap forward in the…

Research: 40% bought or trialled after podcast recommendation

Podcast advertising is reaching a targeted audience of highly-engaged and influenced listeners – with a quarter of listeners saying they would be ‘more likely’ to buy a product recommended by…

NBCU ‘picture-in-picture’ ads for WWE

NBCU ‘picture-in-picture’ ads for WWE

NBCUniversal is now using ‘picture-in-picture’ technology during commercial breaks on WWE SmackDown on the USA Network. ‘Picture-in-picture’ means that when the show goes to commercial, the sound from the show…

Sling TV, SpotX partnership

Advertisers seeking targeted consumer segments across premium OTT video can now bid in real time on anonymous targeted impressions on Sling TV using one of the newly introduced top addressable…

Advertisers: “We need better video ad experience”

Most digital video advertisers say they need a better viewer advertising experience to improve their returns, according to a study by Advertiser Perceptions. While the majority put responsibility for the…

Nielsen expands Twitter ad measurement

Nielsen expands Twitter ad measurement

Nielsen has expanded its measurement of Twitter mobile campaigns to 23 new global markets, in addition to the US. Through Digital Ad Ratings, Nielsen will now provide independent audience verification…

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