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US cable VoD doubles ad impressions

Canoe, the cable industry VoD joint venture says cable generated 4.85 billion ad impressions in the second quarter, nearly double the 2.775 billion of a year ago. The increase is…

Yospace and THEOplayer partnership

Yospace, a specialist in dynamic ad insertion technology, has announced a partnership with THEOplayer that enables server-side ad replacement across live channels in HTML5. The solution, which works in both…

ASA: Currys 4K Euro 2016 advert ‘misleading’

Currys PC World has been reprimanded for misleading adverts for 4K TVs by the Advertising Standards Autohority (ASA). The UK’s advertising watchdog upheld a complaint that the electronics chain had…

Pinterest adds video ads

Visual sharing Media site Pinterest has launched video advertising as it fellow social media destinations that are cashing in on the popularity of online clips. Pinterest has developed a product,…

Kids’ media consumption up in Australia

Kids’ media consumption up in Australia

Kids’ media consumption in Australia has increased over the past year, with their total spending power rising to A$1.8 billion (€1.2bn) annually, Cartoon Network’s annual research study into children and…

Egypt slams 16 channels for ad breaches

Egypt’s Consumer Protection Agency (CPA) has reported 16 satellite channels to the nation’s police and prosecution authorities over alleged false advertising. In the main the channels carry – and depend…

CMA warns celebrities over social media endorsements

A number of celebrities have been warned about endorsing products on social media sites such as YouTube and Twitter without declaring they had been paid to do so, the UK…

NBC slammed over Olympics ad-breaks

That’s the problem when a free-to-air network spends $1.23 billion on TV rights for the Olympic Games, they have to earn that cash back – and make a profit.  The…

Social media more critical to digital campaigns than YouTube

Results from a Trusted Media Brands study exploring the future of digital video found 65 per cent of surveyed marketers think social platforms (e.g. Facebook, Snapchat, Twitter) are the most…

AOL: Better analytical tools for first-party data required

Research released by AOL has revealed that access to first-party data is more important than ever for UK publishers, but this crucial currency is being hampered by a lack of…

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