Category archives for: Advertising

Spain’s TV ad market up 9.9%

Flag of Spain

The Spanish TV advertising market has experienced an impressive growth of 9.9 per cent to September to €1.319 billion against €1.199bn for the same period last year. Combined, Mediaset, owner of Tele 5 and Cuatro among others, and Atresmedia, owner of Antena 3 and La Sexta among others, took 86.2 per cent of the TV ad market. Mediaset is the […]

Digital ad revenues up 15%

Internet ad revenues climbed to an first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue (IAB) Report, prepared by PwC US. This marks a 15 per cent rise over 2013’s first-half ad revenues of $20.1 billion. Maintaining the positive trajectory, second quarter 2014 Internet ad revenues rose to $11.7 billion, representing a 14 per cent year-over-year […]

Ooyala acquires Videoplaza

Establishing a presence in the fast-growing video advertising market, Ooyala, a Telstra subsidiary and video streaming, personalisation and analytics specialist is to acquire Videoplaza, a specilaist in video advertising technology and monetisation. Videoplaza operates one of the world’s largest video ad serving platforms and programmatic trading solutions, delivering ads to viewers across all devices. It is used by broadcasters and […]

Freesat new Freetime ad campaign

Freesat, the subscription-free satellite TV service jointly owned by BBC and ITV, has launched a new advertising campaign to promote the features of its Freetime service. The campaign will debut on ITV and digital platforms on October 20th. The new advertising campaign features Sheldon, a snail who regularly misses his favourite shows because life often gets in his way and […]

Virgin TV ad banned

virgin

A Virgin Media TV ad has been banned after rival BSkyB complained about the use of a Sky Sports football clip. The TV campaign featured the former Doctor Who David Tennant promoting Virgin Media’s ‘Big Kahuna’ Bundle. Virgin Media’s ad pushed its “quad play” package of products – including TV, superfast broadband, mobile and landline – claiming it was significantly […]

BrightLine, Samba TV ad partnership

BrightLine, a provider of advertising solutions on TV, has partnered with Samba TV, a publisher of Smart TV apps and multiscreen advertising, to deliver interactive advertising across 70+ connected TV apps in over 118 countries. BrightLine and Samba TV integrated BrightLine’s interactive TV ad products, known as UXTV, into Samba TV’s connected TV app portfolio, unlocking a suite of interactive […]

blinkx expands IAS partnership

blinkx, the Internet Media platform, has announced an expanded enterprise agreement with Integral Ad Science (IAS), a global provider of actionable advertising intelligence for buyers and sellers of digital media. Through this partnership, blinkx’s premium video offerings for publishers and advertisers now include access to proprietary IAS technology that analyses media quality and protects against fraud – in real time. […]

FreeWheel powers MTGx Digital Business

Video ad management and monetisation solutions specialist FreeWheel has been selected by Stockholm-based MTGx, the digital accelerator of international entertainment broadcasting group Modern Times Group (MTG) to power its digital monetisation strategy. MTGx will utilise FreeWheel’s monetisation rights management (MRM) technology to monetise its digital inventory across the Nordics and Central Eastern Europe. “MTGx connects consumers with their favourite entertainment […]

TV advertising viewed everywhere

Research carried out by Thinkbox – the marketing body for commercial TV in the UK – has found that TV plays a profound role within people’s homes and within the living room in particular, playing a vital role in unifying households and being a part of numerous day-to-day rituals. The Screen Life study from Thinkbox has examined how people are […]

Brits’ appetite for online video drives record digital ad-spend

Britons’ increasing appetite for watching video clips, TV and films on different devices helped drive advertisers to spend a record £3.5 billion (€4.4bn) on digital advertising in the first half of 2014 – according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted byPwC, accompanied by online YouGov data. Among Britons online who own an internet-enabled device, 73 per […]

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