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Ad spend on made-for online video up 114%

Advertisers and media buyers have made a 114 per cent increase in investments in original digital video programming over the past two years, according to the third annual Digital Content…

Yospace partners with SpotX

Yospace has partnered with video inventory management platform SpotX to serve personally targeted replacement advertisements within live streams. The partnership opens up ad spots in live TV ad breaks that…

Roku, Viacom partner for targeted ads

Roku, Viacom partner for targeted ads

Viacom and streaming platform specialist Roku are partnering to enable Viacom to utilise aggregated audience insights from Roku to deliver targeted advertising on the Roku platform. According to the pair,…

Cross-Screen data drive new targeting strategies

Videology – a software provider for converged TV and video advertising – has released findings that show continued interest in leveraging TV data for digital video targeting. The news dovetails on…

Experian new audience management platform

Experian Marketing Services, a specialist in data-driven marketing and cloud-based marketing technology, has unveiled an audience-management platform that is says will change the way the advertising industry buys and measures…

Sky, DHL global advertising partnership

Sky has announced its first ever global advertising partnership as it continues to take advantage of the growth opportunities created by the successful acquisition of Sky Deutschland and Sky Italia.…

Digital over 50% of UK media consumption in 2016

The amount of time UK adults spend consuming digital content continues to rise with consumers spending an extra 25 minutes a day on digital devices in 2016 compared to last…

4C Insights multiscreen measurement

4C Insights has introduced its new Advertising Analytics product designed to empower brands with in-flight campaign insights for TV ads. Armed with this intelligence, marketers can improve target audience delivery…

UK ad market up 7.5% in 2015

The UK ad market grew 7.5 per cent to £20.1 billion (€25.9bn) last year, the fastest rate of growth seen since the end of the advertising recession in 2010, according…

Muse manager: “YouTube is the devil”

Muse manager: “YouTube is the devil”

Peter Mensch, the manager of rock bands including Muse, Metallica and Red Hot Chili Peppers, says YouTube is killing the record industry. “YouTube, they’re the devil,” he told a BBC…

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