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Verizon buys Yahoo for $4.8bn

Following weekend speculation that a deal was imminent, Verizon Communications and Yahoo have confirmed they have entered into a definitive agreement under which Verizon will acquire Yahoo’s operating business for…

Anypoint Media partners with SpotX

Anypoint Media and SpotX have formed a partnership in Asia to bring true addressable programmatic TV to the region. The companies have partnered to enable advertisers to buy ad space…

Videology: UK advertisers still prioritise view through rate

Videology – a software provider for converged TV and video advertising – has reported that view through rate remained the priority for UK advertisers and agencies when establishing campaign objectives.…

Mobile to become main online video platform

This year will see mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016. Consumers around the world…

Innovid: 4 factors impacting advertisers as TV shifts to digital

The transformation and fragmentation of TV over the last decade has caused more than a few headaches for the advertising industry. The same advertisers who were once in control of…

Ooyala Pulse for live video growth

Ooyala, a Telstra subsidiary and a speecialist in premium video publishing is now offering live server-side ad insertion (SSAI) for broadcasters and media companies distributing live, ad-supported video. A part…

Western European OTT revenues to double

Western European OTT TV and video revenues will more than double between 2015 and 2021. However, growth rates will vary considerably between the 17 countries covered in the Western Europe…

Amazon tests personalised video ads

Amazon has revealed it is experimenting with personalised video adverts. The clips feature images and text about products the online retailer has detected its users has shown interest in. Amazon…

TiVo, Cadent boost for targeted ads

TiVo Research, the cross-media research, measurement and analytics company and Cadent, a provider of media, advertising technology and data solutions for the pay-TV industry, have created an enhanced TV targeting…

Neustar addressable TV ad targeting for DISH

Neustar, a neutral provider of real-time information services, has announced its expansion into addressable TV ad targeting and measurement through a partnership with DISH Media Sales, a specialist in addressable…

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