Category archives for: Advertising

TV advertising bounces back

Global TV advertising expenditure will reach $236 billion (€178bn) in 2020, up by 38 per cent – or $64 billion – from 2013 and up by 54 per cent – or $82 billion – on 2010, according to a report from Digital TV Research. TV ad spend is expected to grow by 4 per cent in 2014 for the 55 […]

BlackArrow audience-based frequency capping

BlackArrow, a provider of TV advertising and data solutions, has announced the latest release of the BlackArrow Advanced Advertising System which provides support for audience-based frequency capping. The industry will now have the ability to manage the number of times an ad is seen by a unique household or device across on-demand platforms and TV viewed on devices. As viewers […]

OTT devices take 24% of ad views

nhl-ipad

FreeWheel has released its Video Monetization Report for the second quarter 2014. Q2 has marked another quarter of strong growth and evolution in the digital television market, with video views and ad views both up over 28 per cent year-over-year. Not only did the quarter see growth across formats, categories, and platforms, FreeWheel also discovered several trends that tell a […]

ASA sides with Sky on misleading Virgin ad

The UK Advertising Standards Authority (ASA) has sided with Sky’s argument that a comparison advert from Virgin Media offered an unfair comparison. The ASA received just one complaint about the Virgin Media regional advert – believed to have come from Sky itself – and decided that the complaint was fair. The advert told Sky customers that switching to a bundle […]

Domino’s renew sponsorship of The X Factor app

ITV, FremantleMedia UK and Syco Entertainment today announced that Domino’s Pizza UK is returning as the sponsor of The X Factor app for the second consecutive year. The Domino’s brand will continue to run across the app, which is one of the hottest digital TV properties, as well as within bespoke second screen ad formats and unique interactive features. The partnership […]

Majority of Australians support piracy crackdown

australia

A majority of Australians believe individuals involved in the supply of pirated television should be prosecuted and punished, according to research conducted by market research company Auspoll. Sixty per cent of respondents agreed that individuals who facilitate piracy should face prosecution. Only 11 per cent disagreed. Fifty-three per cent believe government should ‘do more’ to prevent television piracy, with only […]

RTL acquires SpotXchange majority stake

Broadcast entertainment group RTL has made what it describes as an early entry into the rapidly growing market for programmatic online video advertising by acquiring a 65 per cent majority stake in Denver-based video advertising monetisation company SpotXchange. In addition to RTL Group’s initial €107 million investment, RTL and SpotXchange’s current shareholders have agreed on an earn-out component that might […]

CSA rejects DTT FTA migration

French broadcast regulator the Conseil supérieur de l’audiovisuel (CSA) has rejected applications from three channels to migrate from pay-TV channels on France’s digital terrestrial TV platform to become free-to-air . The three channels – LCI, Paris Première and Planète + – had sought to change their funding status under provisions that allow the CSA to permit the migration of a […]

Police place warning ads on pirate sites

piracy

Adverts are being placed on pirate websites by the City of London Police to warn users the sites are under criminal investigation. The initiative is part of Operation Creative, a partnership between the police and the creative and advertising industries to disrupt websites that provide unauthorised access to copyrighted content. The main aim of the operation, which began this month, […]

Programmatic ads: AOL partners with Havas

AOL Platforms, a division of AOL, has announced a strategic partnership with Affiperf, Havas’ global trading desk for programmatic buying, to deliver the simplicity, efficiency and effectiveness of automation across the media group’s global footprint. Affiperf will be a charter customer of ONE by AOL, announced earlier this year as the first global, cross-screen programmatic advertising platform for brands, agencies […]

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