Category archives for: Advertising

The Big Data minefield

In the March-April issue of Euromedia (available first day of NAB, April 11), we examine Big Data and its role in making television better and, thereby, more profitable. What do we mean by better? In this context it seems we mean more targeted, better curated, totally focussed on a viewer’s needs, interests, desires… Of course, what some call targeting others […]

Atresmedia and Yahoo advertising tie up

Atresmedia, operator of Antena 3 and La Sexta among other channels, has reached an agreement with Yahoo for the Spanish TV company to distribute Yahoo’s premium display products including native adverts and audience ads. The agreement will allow Yahoo to have access to over 21 million Spanish people (74 per cent of the country’s online population) – 8.6 million from Atresmedia […]

Digital will be 25% of ad spend in 2016

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Carat, the global media network, has published its first forecast for worldwide advertising expenditure in 2016, combined with its latest forecasts for 2015 and actual figures for 2014, with all markets ring-fencing Digital media spending, even when faced with negative economic headwinds. Based on data received from

ZEE to launch &TV in UK

Indian broadcaster ZEE Network will be launching its new entertainment channel, &TV in the UK next month. The channel, which has been a hit in the Indian television since launching on March 2nd, will replace nostalgic offering, Lamhe on Sky Digital and Virgin Media on April 6th. &TV programming consists of flagship show hosted by King Khan, ‘India Poochega – […]

Nagra DAI for DISH Network VoD

Nagra is supporting a new VoD advertising platform for DISH Network and EchoStar Technologies. Through new features of its MediaLive Secure Player solution, NAGRA now supports Dynamic Ad Insertion (DAI) and audience measurement capabilities for the DISH Anywhere VoD multiscreen service. DISH Anywhere makes it possible for US consumers to watch live and recorded content anywhere on Internet-connected tablets, smartphones […]

Hispanic Americans embracing mainstream media

Hispanic Americans are leading the adoption of smartphones and tablets as media devices, according to research conducted by Specific Media, a Viant company and SMG Multicultural. The research examines how Hispanic Americans – the second largest and fastest growing ethnic group in the US today – use the Internet, smartphones, tablets and TV in their daily lives. Hispanic Americans are […]

Videostrip rebranded as SpotXchange Benelux

SpotXchange, a platform for video advertising, has officially launched its Benelux operation, giving advertisers access to the video inventory of RTL XL, and other sports, entertainment and lifestyle publishers such as NBC, VI and Cosmopolitan. With the addition of the stock of new associate publisher, Gamehouse (the global market leader in casual gaming for women) and cinema chain Pathé, SpotXchange […]

90min powered by AOL’s Adap.tv

90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, the US, Latin America and South East Asia. The technology will see the global football media platform trade its video inventory programmatically and offer addressable advertising for the first time. The private marketplace will enable 90min to sell its video inventory, the majority […]

UK TV ad revenue record high

Total TV advertising revenue in the UK increased by 6 per cent in 2014 to reach a new record high of £4.91 billion, according to full year revenue figures provided to Thinkbox, the marketing body for commercial TV in the UK, by the UK commercial TV broadcasters. This is the fifth consecutive year that TV ad revenue has grown in […]

CMO guide to Future TV

The CMO Club, ‘the world’s most engaged and inspired community of Senior Marketing Executives,’ announced the release of its newest solution guide, The CMO Solution Guide to the Future of TV and Digital Video, created in partnership with Simulmedia, the pioneer in bringing audience targeting to television advertising. The guide seeks to decode the TV vs digital video conundrum for […]

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