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TVSquared acquires wywy

TVSquared, a specialist in TV measurement and optimisation, has acquired wywy, a provider of real-time spot-detection technology, headquartered in Germany. The acquisition also marks the opening of TVSquared’s Munich office,…

Study: TV ads 71% of advertising-generated profit

Study: TV ads 71% of advertising-generated profit

After a decade of change in advertising with the emergence of many new forms of advertising competing for investment, a study has for the first time quantified the total profit…

Amazon plotting ad-supported streaming service?

Amazon is reportedly considering rolling out a free version of its Prime Video streaming service that will be supported by advertising. Viewers would be able to watch all Amazon orginals,…

C4 joins European digital ad venture

UK commercial broadcaster Channel 4 has teamed up with three European broadcasters to book pan-European advertising campaigns, allowing it to take on digital ad giants Facebook and Google. The so…

56% OTT viewers talk about products they see

56% OTT viewers talk about products they see

The Interactive Advertising Bureau (IAB) has released The OTT Co-Viewing Experience: 2017, a study revealing that 56 per cent of those co-viewing on OTT say that they regularly talk about…

ITV slows ad decline

ITV slows ad decline

UK commercial broadcaster ITV said it expects Q4 advertising revenues to be up 1 per cent on last year, compared with a decline of 7 per cent across the first…

Sling TV, SpotX enable holiday shopper targeting

Sling TV, SpotX enable holiday shopper targeting

As the Christmas season gets underway, Sling TV and video ad serving platform SpotX have opened two new addressable consumer segments focused on holiday shopping demand, named “Holiday Shoppers” and…

GroupM: “Facebook has unique definition of video”

GroupM: “Facebook has unique definition of video”

Facebook has a unique definition of video: If it moves, it’s video, from a GIF to a slideshow to conventional video. This unconventional definition, combined with short attention, may point…

Australia: Millennials feel poorly represented in ads

Australia: Millennials feel poorly represented in ads

Millennials and baby boomers in Australia feel they are represented better by the media than by advertising, according to YouGov Omnibus research. The online survey comparing the opinions of respondents…

Amazon Echo, Google Home in 55% US homes by 2022

Amazon Echo, Google Home in 55% US homes by 2022

A study from Juniper Research has found that smart speakers such as Amazon Echo, Google Home, and the Sonos One will be installed in over 70 million US households by…

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