Category archives for: Advertising

UK multiscreen viewing up 17%

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Figures released by Thinkbox, the marketing body for commercial TV in the UK, suggest that the total average daily TV viewing in the UK during 2014 was 3 hours, 44 minutes, 30 seconds a day per person. Overall, there was a decline in total TV viewing of 10 minutes, 30 seconds a day compared to 2013, a fall of 4.5 […]

TV Ads: New game, new rules

According to Larry Gerbrandt, the habits of ‘millennial’ viewers in the US are causing broadcasters to re-evaluate business models. The viewing data has been piling up for months, but has turned into a potentially apocalyptic trend line: according to Nielsen viewing data, traditional TV viewing has dropped 10.6% between September and January among the 18-34 demographic so highly coveted by […]

Advertisers: Online video ads more effective than TV

A BrightRoll survey of ad agencies has found that 48.3 per cent said a majority of their RFPs (requests for proposal) included a video ad component in 2014. That compares to

A+E Networks selects Rovi Ad Optimizer

Rovi has announced that A+E Networks has selected Rovi Ad Optimizer to enable data-driven audience selling to help improve advertiser performance by more efficiently reaching their target audiences. Ad Optimizer will help A+E Networks more effectively use inventory and create more value across its linear television channels while offering its advertisers more precise data-driven audience targeting. Rovi’s Ad Optimizer offers […]

AdBlueDigital integrates Digital Element technology

Digital Element, a provider of IP geolocation technology, has announced that global contextual advertising agency, AdBlueDigital, has deployed its NetAcuity Edge hyperlocal IP geolocation technology to improve ad targeting accuracy. AdBlueDigital’s advertising technology delivers contextually relevant advertising for over 10,000 premium publishers, reaching more than 20 million unique users daily and driving 60 million impressions per day. The implementation of […]

UK marketers adopting cross-screen, targeted tactics

Videology, the advertising technology platforms, has found marketers in the UK marketers are increasingly embracing more sophisticated methods of targeting and execution. Examination of Videology’s platform in the fourth quarter has revealed 53 per cent of all ads run were served using advanced targeting – a 66 per cent rise on the same period in 2013. Campaigns targeted audiences based […]

‘Energetic’ TV adverts risk turning off viewers

Research suggests that TV commercials with a high energy feel (e.g. featuring upbeat, enthusiastic spokespeople) can have less of an impact when placed in serious TV dramas, which are increasingly becoming more popular and now make up 40 per cent of programming. The research – Consumers Response to Commercials: When the energy level in the Commercial conflicts with the Media […]

Unitymedia settles KabelBW antitrust case

European cable operator Liberty Global’s German unit has reached an agreement with two companies who objected to its €3 billion purchase of cable provider KabelBW. A regional court in Duesseldorf ruled in 2013 that the cartel office must re-examine the case to either block it or force the firms to offer more concessions to protect competition in the cable television […]

blinkx launches In-View VideoGlider

blinkx, the Internet media platform, has announced the launch of its latest video advertising innovation, In-View VideoGlider. Anchoring pre-roll content to the bottom of browser windows, VideoGlider ensures video ad content stays fixed in place even when the consumer scrolls down the page. This means enhanced consumer engagement and reduces the concerns that many video advertisers have around below-the-fold or […]

Samsung TVs insert unwanted ads into apps

samsung

Users of Samsung’s Smart TVs in Australia are complaining that advertisements are being inserted into their own locally-stored programmes and movies without permission. Several users of the Plex app reported their viewing had been interrupted half way through by a Pepsi video ad. Initially users were blaming Plex for inserting the ads, but the company denied its involvement. Users of […]

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