Category archives for: Advertising

Turn expands marketplace

Turn, the digital hub for marketers, has announced the expansion of premium marketplace offerings to provide brands and agencies access to unique publisher inventory with efficient execution and transaction transparency. Turn has added new video and mobile Deal ID integrations on new and existing partners including Opera Mediaworks, Rubicon Project, PubMatic, Teads, Tremor Video and Yieldlab bringing the total of […]

Civolution’s Teletrax for Super Bowl ad placement

Civolution’s Teletrax, a provider of real time analytics and TV synced ads, will offer TV-synced contextual multi-screen advertising during Super Bowl XLIX on February 1st. Teletrax’s live event triggers solution allows advertisers to programmatically place digital and contextually relevant advertisements simultaneously when there is a touchdown, field goal, turnover, unsportsmanlike conduct or any other marquee action during the game. This […]

Freesat sponsors ITV’s National Television Awards

Freesat, the subscription free satellite TV service, is sponsoring ITV’s National Television Awards on January 21st. The National Television Awards will host the biggest stars of Britain’s best-loved shows at The O2 London, live on ITV. Freesat’s sponsorship of the National Television Awards includes branded bumpers at the beginning and end of each break.  The bumpers take a down-to-earth approach […]

​​​​Fox/Dish ‘pause’ ad-skipping trial

hopper-sling

Fox Broadcasting and Dish Network, up to now both serious litigants in their arguments over Dish’s AutoHop ad-skipping technology, have jointly asked a California judge to pause their actions. Currently, the two are working to a 2010 provisional agreement which allows broadcasting – and the AutoHop/Hopper technology – to continue. A full trial was slated for to start within the […]

Third of viewers spend ad breaks online

watch-tablet-ipad

UK marketing technology company, Rocket Fuel, studied the lift in ad impressions they saw on Christmas day during the ad breaks of the most popular TV shows of the day. The Coronation Street Christmas Day episode was the most popular commercial TV programme of the day with 6.41 million tuning. Rocket Fuel, utilising data provided by Teletrax, estimates there was […]

NBCU ‘Audience Targeting Platform’

NBCUniversal says it can use data to find commercials in its inventory that will target consumers with less waste and help clients achieve their marketing goals. It calls the capability Audience Targeting Platform and says it has begun talking with clients about media buys beginning in the fourth quarter of 2015. The scheme will begin with a handful of categories […]

Twitter activity indicates show prospects

twitter

Research firm Nielsen has carried out an in-depth study of the effects of Twitter activity around new shows in an attempt better to inform ad agencies and broadcasters of likely success. Following the autumn 2014 premiere season, Nielsen evaluated how

2014-15 UK ad spend to outstrip economy

Despite a more cautious outlook, the period 2014-2015 will be the strongest consecutive growth years for UK adspend this century and reflects a sector significantly outperforming the wider economy. UK advertising’s forecasts have been revised

ASA rules BT Sport ad misleading

btsport

BT has been hit by a ruling from the Advertising Standards Authority (ASA) over an ad for its BT Sport pay-TV channels after Sky complained it had unclear information about a rise in cost. The ad, which ran on the BT Sport website, included an offer for free access to BT Sport via the Sky platform for customers with a […]

Cisco and Sky showcase Sky AdSmart at CES 2015

At CES 2015 this week, Cisco and Sky, Europe’s leading entertainment company with more than 20 million customers, are showcasing the success of their advanced approach to addressable TV advertising. Sky AdSmart enables advertisers to target different ads to different households watching the same live linear TV program based on over 150 different demographic criteria. After a year of operation […]

Search Archive

Search by Date
Search by Category
Search by keyword
Copyright Advanced Television Ltd © 2001-2015