Category archives for: Advertising

Google Q1 boosted by YouTube ads

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Google reported higher quarterly revenue and profit as rising online ad volume offset a hit from the strong dollar. Revenue for the quarter that ending March rose 12 per cent to $17.26 billion, from $15.42 billion a year earlier. “Excluding the net impact of foreign currency headwinds, revenue grew a healthy 17 per cent year on year,” Google Chief Financial […]

US online ad revenue $49.5 Billion in 2014

Digital advertising revenues in the US rose to an all-time high of $49.5 billion in 2014, according to the IAB Internet Advertising Revenue Report for the full-year, released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents a 16 per cent increase over 2013’s record-setting total of $42.8 billion – and marks the fifth […]

BT criticised for inaccurate Superfast dates

BT has been warned by ASA, the advertising watchdog, for misleading people about how long it will be until they will get superfast broadband in their homes. Complaints were made about a postcode checker available on the BT website and on the website of its Openreach division. In a number of instances the checker gave an estimate as to when […]

TVbeat, Infomir join forces

TVbeat, a TV analytics company, has formed a new partnership with Infomir, a company specialising in manufacturing devices for interactive television service providers. Infomir offers a comprehensive range of products and services that are developed according to their customer’s needs. By partnering with TVbeat, Infomir will be able to increase their customer satisfaction even more through helping to provide personalised […]

BBC to fund world news with product placement

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The BBC is set to feature product placement on its global news channel for the first time as it seeks new ways to fund its global news operations. BBC World News will feature product placement on programmes such as technology, sport and travel documentaries, but not on its core news and current affairs output.

Hard lessons for OTT dealmakers

Larry Gerbrandt offers expert advice to anyone planning an OTT channel launch. Is there anyone who isn’t starting an online video channel for the OTT market? Having just wrapped up a consulting gig assisting a client to develop an economic and programming model for a start-up Over-The-Top online channel, some of the lessons (and battle scars) are still fresh. I’ve […]

SpotXchange: Broadcasters need centralised platform

Broadcasters must find mechanisms that easily allow them to package TV with online video, just as publishers have learned to package digital and print, according to a whitepaper from programmatic video advertising platform, SpotXchange. With convergence in the video market progressing rapidly, broadcasters need a centralised platform to manage and package advertising across content distribution channels, the whitepaper found. Developing […]

AdCreator for Programmatic

Celtra, the creative, analytics and optimisation platform for display advertising, has announced the release of Programmatic Creative, a powerful new addition to its AdCreator platform. Programmatic Creative allows advertisers to build and run data-driven dynamic creatives using leading information services and data analytics providers, such as Neustar, across mobile and desktop inventory. Utilising this platform, brands and agencies can quickly […]

AOL launches ONE platform

AOL has launched ONE by AOL, an open, unified programmatic platform enabling marketers to optimise against campaign goals across all screens, formats and inventory types.  ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. The launch of ONE represents a meaningful step in the simplification […]

TubeMogul UK guide to Programmatic TV

TubeMogul, an enterprise software company for digital branding, has released the UK’s first-ever white paper analysing the potential and benefits of Programmatic TV. The comprehensive paper is based on internal research and a number of interviews with representatives from leading broadcasters (incl. ITV, Channel 5, Sky), brands (incl. Nestle, Match.com, Nationwide) and media agencies (incl. Mediacom, Magna). TubeMogul says TV […]

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