Category archives for: Advertising

Digital programming initiative from NBCU

NBCUniversal has revealed a video programming initiative that will see original series from its broadcast and cable entertainment groups promoted by entire portfolio of television networks and digital platforms. Débuting first on various digital platforms including channel websites, Hulu and video-on-demand, the companywide initiative is designed to connect advertising brands with consumers in the most engaging and immersive ways. In [...]

Homebase agrees insight deal with Sky IQ

Home enhancement retailer Homebase has agreed a three year partnership with customer intelligence specialist Sky IQ, to help the retailer improve its TV advertising and drive sales by gaining a better understanding of the purchasing and TV viewing behaviours of its customers. The deal is part of a wider strategic effort by the retailer to optimise its TV advertising campaigns [...]

US Internet ad revenues hit $42.8bn in 2013

US interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising revenues ($40.1 billion), for the first time ever. This momentous figure marks an increase of 17 per cent from 2012’s landmark revenues of $36.6 billion. The report, unveiled today by the Interactive [...]

90% UK Twitter users to watch World Cup

This summer, many millions of people across the globe will tune in to watch the 2014 FIFA World Cup, and that will include 90 per cent of UK Twitter users, according to a new study from GlobalWebIndex cited in the Twitter UK Advertising Blog. The study highlights how many UK users will be tweeting throughout the month-long football tournament, which [...]

thePlatform partners with Adobe

White-label video publishing company thePlatform has announced at NAB a new strategic relationship with Adobe to serve broadcasters, programmers, pay-TV operators, and other major media companies. Specifically, the two companies have integrated Adobe Primetime and thePlatform’s mpx video management system as part of an end-to-end IP-video solution that the companies will sell jointly to customers. Adobe and thePlatform have a [...]

Digital ad-spend to hit $137.53bn in 2014


Spending on ads served to Internet-connected devices including desktop and laptop computers, mobile phones and tablets will reach $137.53 billion this year, according to eMarketer’s latest estimates of worldwide paid media spending. Digital spend will be up 14.8 per cent over 2013 levels, according to the forecast, and will make up just over one-quarter of all paid media spending worldwide. [...]

blinkx launches Branded Content Hubs


blinkx, the Internet Media platform, has anounced the launch of Branded Content Hubs. Available to top brands and media partners, Branded Content Hubs are a new series of immersive channels built on short and long form videos from recognisable networks, professional sports, studios and more. Advertising will be placed against the videos in each Content Hub and revenue shared between [...]

ITV: “90% of advertiser programming crap”

ITV’s commercial boss Simon Daglish has warned big brands that want to become programme makers that “90 per cent of advertiser made content is crap”. Daglish told the Ad Week Europe conference in London that most consumers “don’t give a stuff” about brands. “Most people do not want a one-to-one relationship with a brand,” he added. He said ITV had [...]

blinkx defends advertising figures

blinkx has issued a detailed rebuttal to allegations that it used questionable tactics to boost revenues. The company has been fighting to restore its reputation since in January when a Harvard Business School professor published a critical blog post that prompted blinkx’s share price to fall 30 per cent. Although online advertising revenues are expanding rapidly, investors have become increasingly [...]

#TVTwitter helps brands get closer to conversation


Research by Twitter and Thinkbox, the marketing body for commercial TV in the UK, has revealed how and why the UK is increasingly using Twitter while watching TV – and how advertisers can be a welcome part of their conversations. The study – #TVTwitter: how advertisers get closer to conversation – launched at Advertising Week Europe, offers

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