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Brexit ‘will hit UK media and ads’

Brexit ‘will hit UK media and ads’

The UK referendum on membership of the European Union results triggered an unprecedented drop in the value of the pound. This drop is a reflection of the prevailing views of…

Researchers expose risks of free live-streaming

Millions of people use free live-streaming websites to watch sports and other live events online, but this comes with a considerable security risk. Researchers from KU Leuven-iMinds and Stony Brook…

UK ad market up again

UK ad market up again

UK advertising is set to see the seventh successive year of recovery and the nation will remain one of the fastest-growing media markets in 2016 with +6.3 per cent increase…

MAGNA: Global ad market to grow 5.4% in 2016

Globally, media owner advertising revenues will grow by +5.4 per cent in 2016, to $480 billion, and by 3.1 per cent in 2017, acording to MAGNA Intelligence. That compares with…

Ooyala: Mobile viewing up 129% from 2014

Ooyala: Mobile viewing up 129% from 2014

Ooyala, a Telstra subsidiary and specialist in video publishing, analytics and monetisation, has published its Q1 2016 Global Video Index drawing insights from more than 3.5 billion video analytic events…

European video monetisation driven by entertainment

FreeWheel has released its Q1 2016 Video Monetisation Report. The research is based on the largest dataset available on the usage and monetisation of professional, rights-managed video content and incorporated…

Ford, Eurosport 24 hour live advert for Le Mans

The first ever live 24 hour advert featuring live sport will premier during this year’s Le Mans 24 Hours following the announcement of a new partnership between Ford, the automotive…

Agencies, brands endorse TAG anti-piracy pledge

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has confirmed that leading Interpublic and Omnicom agencies, as well as…

Tesco Mobile discount bills for viewing ads

Tesco Mobile is offering its customers £3 (€3.8) off their monthly bill if they download an Android app that will deliver extra ads to their smartphone. Customers who sign up…

EC Digital Single Market: Industry reaction

A number of broadcast industry trade bodies and observers have commented on the European Commission’s Digital Single Market proposals. Cable Europe welcomed the proposal to amend the Audiovisual Media Services…

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