Liberty Global’s Belgian service provider Telenet is to stop subscribers skipping ads on recorded and catch-up shows. It says that in response to requests from Belgian broadcasters, it is to force viewers to sit through one minute of adverts before any recordings of content from DPG Media’s VTM and SBS’s Play channels from September. At […]
Suggesting the development creates an opportunity to optimise ad campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency, omniscreen advertising and analytics specialist Samba TV has launched Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact […]
As US households increasingly shift towards online content platforms, a quarter of US Internet users now rely on a mix of Advertising-funded Video on Demand (AVoD) and Subscription Video on Demand (SVoD) services for their entertainment, notes research firm Ampere Analysis. This figure has risen from 15 per cent in Q1 2020. Ampere’s latest catalogue […]
In a move that accelerates the next evolution of its publisher business and plans to build a global addressable CTV ad platform, digital media quality specialist Integral Ad Science has acquired connected TV advertising platform , in a cash and stock transaction valued at $220 million (€188m). With this acquisition, Integral Ad Science (IAS) is […]
In a deal that enables advertisers to measure fully their video investments across all screens, now including YouTube and YouTube TV, for an accurate view of true incremental reach and frequency, cross-platform media planning, transacting, and evaluation specialist Comscore will be incorporating YouTube and YouTube TV measurement into its signature cross-platform service, Comscore Campaign Ratings. […]
With the RTL Group suggesting that the deal will create a cross-media champion across TV, streaming, print, radio and digital, RTL Deutschland has agreed with Bertelsmann to acquire Gruner + Jahr’s German publishing assets and brands for €230 million on a cash-free and debt-free basis. G+J will contribute popular and trusted brands such as Stern, […]
RTL Group results for the six months ending June 30th 2021 show that group revenue was up 13.7 per cent to €3.014 billion (H1/2020: €2.652bn), mainly as a result of strong growth of TV advertising revenue in the second quarter of 2021, of Fremantle and of the streaming businesses. Group revenue was up 21.5 per […]
Ad management, data-driven creative messaging and unified insights platform Flashtalking, has partnered with global measurement and attribution platform TVSquared for cross-platform TV measurement to provide real-time, household-level insights to marketers globally, proving the unique reach that connected TV (CTV) delivers beyond linear advertising. TVSquared’s always-on ADvantage platform, combined with its intelligent workflow automation, enables Flashtalking […]
WideOrbit, a specialist in broadcast TV and radio inventory and revenue workflow management, has announced the latest release of WO Traffic, the company’s ad sales and commercial operations platform. Providing a solid foundation from which 90+ per cent of US local TV and 50+ per cent of US radio broadcasters manage, execute, and scale ad […]
Sky has announced the five winners of its Sky Zero Footprint Fund, a £2 million advertising fund set-up to accelerate and amplify business initiatives which are driving positive behavioural change for a more sustainable world. Sky said that each of five winning brands each displayed both the desire and creative capacity to inspire change, along […]