Advanced Television

Advertising

Comscore, DISH Media expanded cross-platform agreement

Cross-platform media evaluation specialist Comscore has agreed a new strategic partnership with DISH Media, extending its data licence to virtual multichannel programming distributor SLING TV. The agreement includes the continued cross-platform measurement of advanced advertising and content via Comscore TV products. The expanded licence agreement protects consumer privacy data and includes first-party matching rights to […]

April 23, 2021

Data: Marketing ad spend in recovery

Just over a year since lockdowns and other distancing measures were first widely enacted, proprietary data from omnichannel advertising Mediaocean reveals how major advertisers responded to the crisis. The analysis suggests an economy with pent-up energy, keen to stimulate consumer confidence and renewed growth as the world begins to see a route towards the end […]

April 22, 2021

‘PARETO’ Connected TV botnet discovered

Cybersecurity company HUMAN (formerly White Ops) has confirmed the discovery and disruption of a new, highly–sophisticated botnet focused on defrauding the Connected TV (CTV) advertising ecosystem. Omnicom Media Group, The Trade Desk, and Magnite, flagship members of The Human Collective—a newly-launched initiative that brings together players throughout digital advertising to create a collectively protected ecosystem—collaborated […]

April 22, 2021By Colin Mann

Co-op extends Coronation Street partnership

Co-op and ITV have announced the renewal of their partnership, following three successful years since the iconic Co-op Weatherfield store debuted on the Coronation Street soap opera. The UK convenience retailer and Britain’s longest running soap embarked on an ITV-first product placement partnership in 2018, which introduced a fully branded Co-op store to the famous […]

April 22, 2021

Spain: Mediaset, Google HbbTV ad deal

Mediaset Spain and Google have signed an agreement to create an adserver that gathers together all metrics, data and cross-media segmentation in one single platform to easily manage digital advertising on all devices – above all connected TV and HbbTV. With the deal, Mediaset will have a unified inventory that will enable it to develop […]

April 21, 2021From David Del Valle in Madrid

UKTV: Record Q1 viewing

Multichannel programmer UKTV has released consolidated viewing figures from the first quarter of the year and announced its highest ever Q1 share of viewing (4.73 per cent) with UKTV Originals continuing to entice viewers. Popular channels Dave, Drama, Gold, Yesterday and Alibi have all experienced growth between January 1 and March 31 as well as […]

April 21, 2021

JW Player HTML5 video player OMID support

JW Player, the independent video delivery and intelligence platform, says its HTML5 video player is the first to support the Open Measurement Interface Definition (OMID), the new industry standard for ad measurement. JW Player’s web player has been updated to include the Open Measurement for Web Video SDK, which creates a consistent, transparent, and secure […]

April 21, 2021

CLICKON acquires Travlrr

As part of its overall strategy to become carbon neutral by 2025 and in a move that enables sustainable creative offering to marketers, creative production and marketing solutions company CLICKON is to acquire remote production platform Travlrr. With over 800 vetted production partners, Travlrr is capable of delivering sustainable, high-speed content creation for brands and […]

April 20, 2021

Report: Pandemic increases UK brand risk 

The Media Quality Report for H2 2020 from digital ad verification specialist Integral Ad Science (IAS), which provides global benchmarks for viewability, brand safety and ad fraud across digital environments and channels, suggests that amid turbulent times, UK brand risk increased across all media environments in H2 2020. Brand risk on desktop display rose 3.2 […]

April 19, 2021

UKTV invests in Beelivery

Multichannel programmer UKTV has signed a new airtime-for-equity deal with Beelivery, the UK on-demand grocery delivery business. Greenbank Capital has also provided financial investment. The partnerships with UKTV and Greenbank Capital will enable Beelivery to accelerate its business strategy as it seeks to gain 450,000 new customers over the next two years. Beelivery’s TV debut […]

April 16, 2021