Spain’s public broadcaster RTVE will have to pay a €730,000 fine for covert advertising following the Supreme Court rejecting its appeal. The regulatory body CNMC imposed the record fine two years ago on the grounds that RTVE had carried out campaigns breaking the legislation that bans the public broadcaster from advertising, except for cultural sponsorships. […]
More than two-thirds (67 per cent) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV. That’s according to research by ad platform Unruly, which also revealed
According to the findings of the Connected TV (CTV) Ad Supply Trends Report 2020 from ad fraud intelligence and marketing compliance platform Pixalate, 78 per cent of US households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24 per cent in Q420. The report analyses the state of programmatic […]
Roku has announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. Roku says the advertising brand studio will help marketers go “beyond the traditional 30-second TV ad spot and amplify big moments in the marketing calendar”, including advertiser-commissioned short-form TV shows, interactive video ads, […]
Analysis by Ampere reveals that the negative impact of Covid-19 on TV advertising revenues began to abate significantly in Q4 2020 in both the US and Western Europe, setting the market up for a solid recovery in 2021. In the US, for the full year 2020, TV advertising revenue saw an average decline of 9.3 […]
A study by Italian research institute Censis has revealed that 19 million Italians follow radio stations in video format via multiscreen, of which almost 11 million are via a TV screen. Despite the heavy impact of Covid-19 on advertising sales, radio remains widely popular in Italy, with over 41 million Italians tuning in to radio […]
A study conducted by cybersecurity and IP protection specialist White Bullet has revealed that 20 per cent of ads on pirate websites globally present a threat for consumers, with a high volume of ‘malvertising’ and fraud (13 per cent) and adult content (7 per cent) found within them. The latest stats from its Intellectual Property […]
The majority of UK adults (72 per cent) think companies and organisations should subtitle all their adverts, according to consumer research commissioned by new subtitling company SubText Digital. The research looked at how people of all age groups use subtitles and highlighted a variety of reasons why people choose subtitling. Unsurprisingly, accessibility due to deafness […]
Advertising technology specialist Amobee is teaming up with identity infrastructure provider InfoSumto bring alternative, privacy-compliant identity solutions to advertiser and broadcaster clients around the world. The partnership will allow both Amobee and InfoSum jointly to offer their respective clients access to leading identity and media buying solutions through InfoSum’s powerful decentralised customer data ecosystem, and […]
TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and live events disappeared, reports TV ad measurement and attribution specialist iSpot. With audiences stuck at home – especially in those early months – dayparts also […]