DVB has approved an update to the DVB Targeted Advertising spec to include watermarking as an alternative way to signal where content can be inserted in a broadcast, and a solution to enable in-home redistribution of broadcast TV services to IP devices called DVB Home Broadcast. The watermark spec was created as a way for […]
VIZIO Ads, TV company’s direct-to-device advertising business, has unveiled Universal Frequency Control, a new capability that enables brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. Universal Frequency Control persistently measures the number of times an ad is exposed […]
The global pandemic had major impacts on the TV industry in 2020, according to content consultancy 3Vision’s annual trends survey. Lockdowns changed audience consumption habits and caused disruption in broadcasting, production and advertising. Covid-19 has been a great accelerator of change in the TV business. Ninety-eight per cent of respondents agreed that the pandemic has […]
Pixalate, a global ad fraud intelligence and marketing compliance platform, has released its first Connected TV App-Ads.txt Reports for Roku Apps and Amazon Fire TV Apps, reviewing app-ads.txt adoption trends in 2020. The reports analyse the state of app-ads.txt adoption among Connected TV (CTV) apps in the Roku and Amazon Fire TV Channel Stores (Roku […]
European AVoD service rlaxx TV is now available on Apple TV as well as smart TVs by Panasonic and Grundig in the UK, Germany, Switzerland and Austria. The service launched on Amazon Fire TV devices and Android TV in early January 2021. The new availability on Apple TV, Panasonic and Grundig smart TVs adds around […]
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that its growth continued to accelerate through Q4 of 2020, wrapping up an exceptional year for the company. Consequently, Wurl Network customers experienced record advertising revenue gains in 2020 as they launched hundreds of new channels across a growing […]
Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders are favouring the Connected TV (CTV) options of established networks over streaming start-ups. This has a direct bearing on the 2021 Upfront, as most advertisers […]
Imagine Communications, which helps broadcasters and content owners monetise TV, has entered into an agreement with Sky Media, the advertising sales arm of Sky, to transform the way that multiplatform media advertising is bought and sold. In a collaborative five-stage project, Imagine will work with Sky Media to evolve its existing, on-premises Landmark Sales application […]
Information, data and market measurement firm Nielsen is launching Gracenote Inclusion Analytics, which it says will deliver unprecedented visibility into the gender, race, ethnicity and sexual orientation of talent appearing in TV programming and the audiences watching it. The new solution empowers content creators, owners, distributors and advertisers with much-needed data around on-screen diversity and […]
Global online video advertising revenue will grow from $70 billion (€57.7bn) in 2020 to $120 billion by the end of 2024 according to Omdia’s latest Global Online Video Advertising report. Driven by the post-Covid-19 online video