Vizio Ads, the direct-to-device advertising business for Vizio, the US-based TV brand, has announced that it will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimise digital audience metrics across Vizio SmartCast inventory on Vizio connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on Vizio that […]
Deutsche Telekom and RTL Group’s largest business unit, Mediengruppe RTL Deutschland, have announced to systematically extend their cooperation. Initially, the partners will integrate the RTL streaming service TV Now Premium in Deutsche Telekom’s TV offer, Magenta TV. Effective immediately, the price plans of Magenta TV Smart and Magenta TV Smart Flex will automatically include TV […]
Ad fraud intelligence and marketing compliance platform Pixalate’s Q3 2020 State of Connected TV/OTT: Ad Supply Trends Report examines how the programmatic OTT/CTV advertising marketplace changed from Q1 2020 to Q3 2020 during the global pandemic. Key findings:
Measurement and data analytics company Nielsen is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set-top boxes to help scale addressable TV. Nielsen’s addressable measurement will include AT&T’s DirecTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that utilise […]
Innovid, the advertising and analytics platform built for television, has announced the autumn 2020 edition of its US Video Benchmarks Report, which offers a view of video advertising data. The study found that connected TV (CTV) ad impressions grew 55 per cent year-over-year. Additionally, when compared to mobile and desktop, CTV is
Video advertising platform Unruly has announced a global partnership with LG Electronics that enables advertisers around the world to access native smart TV ad placements through its supply-side platform (SSP), UnrulyX. Expanding on the success of LG’s relationship with sister brand Tremor Video in North America, the company can now provide brands with reach and […]
Video advertising platform Unruly has announced a global partnership with connected TV platform Publica that gives CTV and OTT publishers access to ad pod monetisation and automated deal management tools. Through this partnership, Unruly and Publica will enable publishers to provide advertisers with similar buying techniques to linear TV. This includes competitive separation and the […]
The Trustworthy Accountability Group (TAG), the global programme to fight criminal activity and protect brand safety in digital advertising, has released its2020 US fraud benchmark study, showed a dramatic 90 per cent reduction of ad fraud in TAG Certified distribution channels. Conducted by The 614 Group, the study
Zenith forecasts video entertainment advertising will shrink by just 0.2 per cent in 2020 across ten key markets this year, according to its Business Intelligence – Video Entertainment report. Video entertainment adspend will far outperform the ad market
Wurl, a provider of streaming video distribution and advertising services for connected TV (CTV), has announced that all of its key growth metrics continued to accelerate in the third quarter of 2020. The company grew viewership sharply and served 129 per cent more ads for its partners than in the prior quarter. “Everything is accelerating. […]