Advanced Television

Advertising

Research: CTV advertising essential to reach persuadable voters

A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns to influence “persuadable” voters, the 30 per cent of eligible voters who identify as independent or undecided ahead of the 2020 elections. Key findings include:

August 18, 2020

Synamedia launches Iris addressable ad solution

Synamedia, the independent video software provider, has unveiledd Iris, a new addressable advertising solution. Iris will create addressable advertising opportunities for pay-TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams. As demand for more targeted TV advertising increases, they can use Iris to help create compelling advertising propositions […]

August 12, 2020

Bank: “Positive opportunities in broadcast advertising”

A comprehensive study of European commercial broadcasters by analysts at Deutsche Band advises clients that traditional media formats including TV and print have come under significant structural pressure over the past few years as consumers have moved online and advertisers have followed suit. The bank says that, despite the doom and gloom, TV has actually […]

August 6, 2020By Chris Forrester

ViacomCBS to launch EyeQ connected video ad platform

ViacomCBS has announced the planned launch of ViacomCBS EyeQ, a new and expansive connected video advertising platform that will serve as a single transactional point of entry for digital video content from ViacomCBS’s portfolio of broadcast, entertainment, news and sports networks, with enhanced capabilities to deliver incremental reach across one of the largest premium video […]

August 5, 2020

Nielsen: UK 48% decline in ad spend

Public Health England was the UK’s biggest spender in traditional advertising during the lockdown period, reveals Nielsen AdIntel data. Unilever takes second place, spending £29.4 million (€32.5m), followed by Procter & Gamble at £27.7 million. Overall, the UK’s lockdown period saw a huge drop in advertising, as lifestyle restrictions and budget concerns led to a […]

August 4, 2020

Ad industry’s addressable media initiative

Leading trade associations and companies representing every sector of the global advertising industry have joined together to launch the Partnership for Responsible Addressable Media, an initiative to advance and protect critical functionalities such as customisation and analytics for digital media and advertising, while safeguarding privacy and improving the consumer experience. The governing group of the […]

August 4, 2020

Screwfix extends partnership with Sky Sports football

Screwfix is set to continue its long-standing alignment with football coverage on Sky Sports, Quest and S4C ahead of the upcoming 2020/21 season. Sky Media and Wavemaker have agreed a seven-figure deal which will see Screwfix continue its exclusive sponsorship of Sky Sports’ broadcast and digital coverage of the English Football League (EFL) and the […]

August 3, 2020

Discovery joins On Addressability initiative

Discovery has announced it will join the On Addressability initiative, along with other major media organisations and distribution partners Charter’s Spectrum Reach, Comcast Advertising and Cox Media, to unlock addressable advertising capabilities across the organisation’s suite of 18 US networks. The On Addressability initiative enables Discovery to offer advertisers dynamic ad insertion in both VoD […]

July 31, 2020

‘High street comeback’ ad-break on C4

To show the Great British public that the high street is back and open for business, Channel 4 will tonight launch ‘The Great High Street Comeback’ – an exclusive ad-break takeover in partnership with American Express, Coca-Cola, Bought by Many, Lloyds Bank and Rightmove. The break will see these five major brands and Channel 4 […]

July 31, 2020

Report: UK ad spend down 39% in Q2

UK ad spend rose 2.9 per cent year-on-year in the first quarter of 2020, but the latest Advertising Association/WARC Expenditure Report points to an estimated 39 per cent slump in the second quarter as the impact of the Covid-19 crisis was felt across the industry. While the third quarter is expected to see relative improvement […]

July 30, 2020