Advanced Television

Advertising

NBCU, Sky name ad leadership team

NBCUniversal and Sky have named the leadership team for the companies’ new One Platform Global Advertising & Partnerships offering. Newly-named President & Managing Director of Global Advertising & Partnerships KC Sullivan will lead the unified Global Advertising & Partnerships Team, and bring this offering to market. Sullivan, who most recently served as President & Managing […]

June 18, 2020

Report: Connected TV advertising shows promise in EU

AT&T’s advanced advertising company Xandr, in partnership with the IAB Europe, has released an industry insider report and the results of a region-wide industry survey on Connected TV(CTV) in Europe. In the industry insider report, Xandr and its team of experts have explored the primary opportunities and challenges of CTV advertising. The report offers an […]

June 18, 2020

Disney’s DTCI group creates global Ad Platforms team

The Walt Disney Direct-to-Consumer and International (DTCI) Technology group has created a new Advertising Platforms team to combine the company’s advertising technology and product expertise and resources into a single, focused team. This team aligns with the Disney Advertising Sales unified structure and approach, and together they will accelerate how The Walt Disney Company is […]

June 16, 2020

DoubleVerify launches CTV solution

DoubleVerify, a software platform for digital media measurement, data and analytics, has launched a new transparency and reporting solution for Connected TV (CTV) inventory. The solution is designed to give CTV buyers full transparency and accurate data on where their campaigns are running across all major CTV devices. “DV’s mission is to give advertisers clarity […]

June 11, 2020

Sky: Additional £1.5m support for SMEs to use AdSmart

Due to what Sky Media describes as “overwhelming interest” in its AdSmart SME Support Scheme, it has announced it will provide an additional 150 businesses with targeted TV advertising support. The initial SME100 campaign now becomes SME250 as Sky Media invests a total of £2.5 million into the fund, bringing the total number of small […]

June 10, 2020

Inscape’s new audience panel

Smart TV data company Inscape is expanding its suite of data offerings through the creation of a National Representative Panel (NRP). The provider of automatic content recognition (ACR) data, which recently surpassed a consumer opt-in footprint of 15 million Smart TVs in the US, says it is continuing to enable new use cases for media […]

June 10, 2020

fuboTV picks Horowitz for ad sales

FaceBank Group has appointed Diana Horowitz to the newly-created position of senior vice president, advertising sales for fuboTV. Horowitz is based in New York City and will reports to CEO David Gandler. Horowitz brings extensive media experience in digital and broadcast advertising and technology to fuboTV. In her new role, she leads the national advertising […]

June 9, 2020

4Sales launches airtime fund for new-to-TV advertisers

Channel 4 has announced the launch of 4Sales’ Greenhouse Fund. The new initiative will offer small and medium sized businesses that have never advertised on TV before match-funded commercial airtime across Channel 4’s portfolio. The unique £3 million (€3.3m) airtime relief fund is a temporary solution aimed at SMEs seeking growth as the nation begins […]

June 8, 2020

Research: TV fuels Facebook/Google ad effectiveness

Data from consumer analytics company ViewersLogic reveals that consumers who see brand specific ads on TV are much more likely to click on a Facebook or Google ad of the same brand. ViewersLogic passively measured consumer

June 5, 2020

Lloyds Bank sponsors Celebrity Gogglebox

Channel 4 has announced that Lloyds Bank will sponsor hit show Celebrity Gogglebox when it returns to TV for its second series on June 5th. The partnership represents the first time Lloyds Bank has sponsored a TV show and enables the bank to promote their sponsorship of Celebrity Gogglebox off-air through an exclusive brand licensing […]

June 5, 2020